Digital Adoption & Lifecycle Manager

Ladders; United States; Remote; USD 110,000 - 130,000; Full time

Benefits offered by this job

Medical, Vision, Dental

Mental wellness

Vacation policy

Parental leave

Volunteer time off

401(k)

Job summary

Ladders is seeking a Digital Adoption & Lifecycle Manager to own customer lifecycle programs from onboarding through retention in a remote US-based role. You will craft targeted messaging, segmentation, and triggers to improve engagement and business outcomes, partnering with Marketing and cross-functional teams.

Responsibilities include building programs from strategy to execution, writing technical audience copy, and driving campaigns in marketing automation tools like Customer.io or HubSpot.

Qualifications

• 5-7 years of experience in customer lifecycle communications, preferably in B2B SaaS.
• Excellent writing tailored for a technical audience.
• Hands-on experience with marketing automation tools such as Customer.io or HubSpot.
• Proficient in product analytics tools.
• Familiarity with customer success platforms and health signals.
• Data-driven mindset with a focus on business outcomes.
• Collaborative team player with experience coordinating across departments.

Responsibilities

• Build and manage lifecycle communication programs from strategy to execution
• Create targeted messaging for digital-only customers and those with dedicated teams
• Design behavior-based segmentation and define communication triggers
• Write engaging customer-facing copy across various digital channels
• Implement campaigns using marketing automation tools, ensuring reliability
• Collaborate with Marketing to align email campaigns and customer communications
• Support product launches by translating features into actionable customer moments

Skills

Lifecycle communications

B2B SaaS experience

Strong writing skills

Marketing automation tools

Product analytics

Cross-functional collaboration

Tools

Customer.io

HubSpot

Mixpanel

Amplitude

Job description

For our client, we are seeking a Digital Adoption & Lifecycle Manager to join the team of a leader in the Information Technology space.

This role will own lifecycle communication programs that guide customers through key moments in the digital journey, from onboarding and adoption to expansion and retention. You will develop targeted messaging, segmentation, and trigger-based campaigns that improve engagement and support measurable business outcomes. This position partners closely with marketing and cross-functional teams to deliver timely, relevant customer communications across digital channels.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $110,000 - $130,000 annually

Responsibilities

• Build and manage lifecycle communication programs from strategy to execution


• Create targeted messaging for digital-only customers and those with dedicated teams


• Design behavior-based segmentation and define communication triggers


• Write engaging customer-facing copy across various digital channels


• Implement campaigns using marketing automation tools, ensuring reliability


• Collaborate with Marketing to align email campaigns and customer communications


• Support product launches by translating features into actionable customer moments

Qualifications

• 5-7 years of experience in customer lifecycle communications, preferably in B2B SaaS


• Strong writing skills tailored for a technical audience


• Hands-on experience with marketing automation tools such as Customer.io or HubSpot


• Proficient in product analytics tools


• Familiarity with customer success platforms and health signals


• Data-driven mindset with a focus on business outcomes


• Collaborative team player with experience coordinating across departments

Benefits

• Comprehensive Medical, Vision, and Dental Care


• Mental Wellness Benefit


• Generous Vacation Policy and Additional Company Holidays


• Enhanced Parental Leave


• Volunteer Time Off


• Pre-Tax Benefits including 401(k) and Wellness Benefit

Our client is an equal opportunity employer. We encourage you to apply even if you don't meet every qualification - your background could be exactly what this team needs.