Field Marketing Senior Lead - Business Development

Ladders; United States; Remote; USD 100,000 - 190,000; Full time

Benefits offered by this job

Medical and dental coverage

Disability and retirement benefits

Paid leave and PTO

Discretionary annual bonus program

Job summary

Ladders is seeking a Field Marketing Senior Lead - Business Development to shape and activate field marketing strategies that support key business development priorities. You will partner with industry leaders, Sales, and cross-functional teams to identify opportunities, align on target accounts, and drive executive-level engagement from a remote-US based role.

The position emphasizes creating measurable pipeline impact through targeted programs, client experiences, and insight-driven account

Qualifications

• 7+ years of experience in B2B marketing, field marketing, or business development marketing.
• Experience in technology services, IT infrastructure, or enterprise B2B environments.
• Proven track record of executing targeted marketing programs for strategic accounts and new logo acquisition.

Responsibilities

• Support the development and execution of business development field marketing strategies.
• Partner with industry leaders to align on priority accounts and opportunity-creation plans.
• Use data and insights to identify target accounts and key personas.
• Build and activate targeted marketing plans to engage clients before RFPs.
• Collaborate with third-party advisors and corporate communications to enhance visibility.
• Facilitate differentiated client experiences to accelerate engagement and innovation.
• Prioritize high-value activities connected to measurable business development outcomes.

Education

Bachelor's degree in Marketing, Business, Communications, or a related field

Job description

For our client, we are seeking a Field Marketing Senior Lead - Business Development to join the team of a leader in the Information Technology space.

This role will shape and activate field marketing strategies that support business development priorities across strategic accounts. You will partner closely with industry leaders, Sales, Business Development, and cross-functional marketing teams to identify opportunities, align on target accounts, and drive engagement with executive buying groups. The position is focused on creating measurable pipeline impact through targeted programs, compelling client experiences, and insight-driven account activation.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $100,080 – $190,080 annually

Responsibilities

• Support the development and execution of business development field marketing strategies
• Partner with industry leaders to align on priority accounts and opportunity-creation plans
• Use data and insights to identify target accounts and key personas
• Build and activate targeted marketing plans to engage clients before RFPs
• Collaborate with third-party advisors and corporate communications to enhance visibility
• Facilitate differentiated client experiences to accelerate engagement and innovation
• Prioritize high-value activities connected to measurable business development outcomes

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 7+ years of experience in B2B marketing, field marketing, or business development marketing
• Experience in technology services, IT infrastructure, or enterprise B2B environments
• Proven track record of executing targeted marketing programs for strategic accounts and new logo acquisition
• Strong understanding of complex B2B sales cycles and executive-level buying committees
• Experience collaborating with Sales, Business Development, and cross-functional Marketing teams

Benefits

• Comprehensive medical and dental coverage
• Disability and retirement benefits
• Paid leave and paid time off
• Eligibility for a discretionary annual bonus program based on performance

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.