Senior Manager, Customer Marketing

Salesforce, Inc.; Massachusetts; Remote; USD 115,000 - 195,000; Full time

Job summary

Salesforce, Inc. seeks a Senior Manager, Customer Marketing to drive customer success and advocacy through strategic programs. The role demands collaboration across multiple teams to create impactful customer stories and narratives that showcase the value of Salesforce solutions. Ideal candidates should have a strong background in customer marketing and a passion for innovative storytelling. Base salary range for this position is between $115,600 and $194,300.

Benefits

Medical, dental, vision insurance

Paid parental leave

401(k) retirement plan

Employee stock purchasing program

Mental health support

Qualifications

• 5+ years of experience in customer marketing or storytelling.
• Proven track record in managing advocacy programs.
• Strong communication skills, able to craft compelling narratives.

Responsibilities

• Lead development of strategic programs to highlight customer success.
• Collaborate with sales and marketing for customer-focused content.
• Manage customer reference program with strategic accounts.

Skills

Customer marketing

Storytelling

Program management

Communication

Creativity

Education

Bachelor’s degree in Marketing, Communications, or a related field

Tools

CRM platforms

Marketing automation tools

Job description

• Salesforce.com Inc's Candidate Privacy Notice contains more details about the handling and use of the personal data of job applicants.
• For more information about our website privacy practices, please see our Privacy Statement.

Senior Manager, Customer Marketing page is loaded

Senior Manager, Customer Marketing

Apply remote type Remote Home-Based locations Massachusetts - Boston Metro - Remote time type Full time posted on Posted 2 Days Ago job requisition id JR301352

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

Job Summary:

As a key member of the Customer Marketing team, the Senior Manager, Customer Marketing will lead the development and execution of strategic programs that highlight customer success, amplify advocacy, and showcase the value our solutions deliver. This highly collaborative role will serve as the bridge between Sales, Marketing, and Customer Success to craft and execute compelling customer videos, web stories, and use cases across launches, events, and webinars. The ideal candidate will help shape the narrative, create impactful customer stories, and drive customer-centric success.

Key Responsibilities

Customer Story Development:

• Identify and collaborate with customers to craft compelling case studies, testimonials, and use cases that demonstrate the impact of our solutions.

• Work with the creative and content team to develop best-in-class multimedia assets such as videos, blogs, and presentations that highlight customer success.

Strategic Account Management:

• Build and manage a robust customer reference program with strategic accounts, ensuring a diverse pool of advocates across industries and use cases.

• Own the launch of customer stories from creation to promotion showcasing the value of each story by analyzing launch activities and results.

Customer Programs:

• Develop compelling programs that encourage customers to share their experiences and recommend the brand.

• Partner with marketing teams to proactively plan and support in-person and online events that highlight the voice of the customer.

Cross-Team Collaboration:

• Partner with Sales, Marketing, and Customer Success to build a robust pipeline of customer stories

• Collaborate with growth marketing, social media, public relations, and content teams to create customer-focused content, including paid and organic social, blog posts, ebooks, and more.

Reporting:

• Track key metrics and provide insights on the overall success of customer story programs and launches.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field

• 5+ years of experience in customer marketing, storytelling, or a related role

• Strategic thinker that can see beyond the day-to-day to balance reaching marketing goals, telling compelling stories, and creating strong customer relationships

• Proven track record of creating impactful customer stories and managing advocacy programs

• Demonstrated proficiency in program management, with a focus on efficient execution and timely delivery.

• Strong communication and storytelling skills, with the ability to craft narratives that resonate with diverse audiences

• Experience with marketing automation tools, CRM platforms, and multimedia content creation

• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively

Accommodations

If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form .

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com. For Massachusetts based roles, the base salary hiring range for this position is $115,600 to $194,300.