Senior Customer Insights Lead - Actionable Research Partner

Florida Blue; Jacksonville (FL); On-site; USD 84,500 - 137,300; Full time

Benefits offered by this job

Medical, dental, vision insurance

Retirement plan with employer match

Paid time off and holidays

Wellness program

Job summary

Florida Blue seeks a Lead Customer/Consumer Insights professional to own the audience-specific research portfolio, framing questions, designing studies, reading listening signals, and translating findings into actionable recommendations for senior stakeholders.

You will collaborate with marketing, customer experience, network, finance, and operations, delivering clear, timely reads that shape next cycles and inform decisions across Medicare, ACA, commercial, and other audiences.

Qualifications

• 5+ Years Related work experience in insights or market research.
• Bachelor's degree in Marketing Research, Behavioral Science, Sociology, Anthropology, Psychology, Public Health, Communications, Economics, Statistics, Business, or related discipline.

Responsibilities

• Frame questions and design research to answer the audience's needs.
• Read and synthesize quantitative and qualitative data into actionable recommendations.
• Coordinate with stakeholders across marketing, customer experience, network, and operations.
• Lead primary research portfolios including trackers, ad-hoc studies, and segmentation work.

Skills

Analytical reasoning

Primary research

Qualitative research

Listening signals

Modern platforms

Modern analytics

Narrative writing

Decision orientation

Education

Bachelor's degree

Tools

Qualtrics

Tableau

ChatGPT

Medallia

Job description

Florida Blue seeks a Lead Customer/Consumer Insights professional to own the audience-specific research portfolio, framing questions, designing studies, reading listening signals, and translating findings into actionable recommendations for senior stakeholders.

You will collaborate with marketing, customer experience, network, finance, and operations, delivering clear, timely reads that shape next cycles and inform decisions across Medicare, ACA, commercial, and other audiences.