Senior Behavioral Scientist: Strategy & Impact

Florida Blue Group; Northern (KY); Hybrid; USD 109,000 - 178,000; Full time

Benefits offered by this job

Medical & vision insurance

Life & disability benefits

Paid time off

Retirement plan with match

Holidays & wellness days

Voluntary benefits

Job summary

Florida Blue is seeking a Senior Behavioral Scientist to translate evidence-based behavioral science into measurable business outcomes. You will partner with senior leadership and product teams to boost member engagement, improve health outcomes, and drive smarter decisions across the enterprise.

You will design and lead research studies, analyze behavioral data, consult on interventions, and scale solutions that matter.

Qualifications

• 5+ years related work experience in behavioral science, experimental research, or related field.
• Master’s degree required; Advanced degree in behavioral science, decision science, data science, experimental economics, psychology, social science, or related field.
• Experience designing and conducting experiments in lab or field settings, including randomized controlled trials, A/B tests, and quasi-experimental designs.
• Strong quantitative and analytical skills, including experience with statistical modeling, computational methods and using statistical / analytical tools (R, Python or equivalent).
• Strong communication skills with ability to translate complex research into clear, actionable insights for both technical and non-technical audiences.
• PhD in a related field (preferred).
• Experience in healthcare or related sectors (preferred).

Responsibilities

• Partner with senior executives and cross-functional teams to identify high-impact opportunities where behavioral science can advance core business priorities
• Consult with stakeholders on business challenges, applying behavioral insights to improve decision-making, adoption, engagement, member experience, affordability, and health outcomes
• Support enterprise transformation and change management efforts, including the adoption and ethical implementation of AI and emerging technologies
• Develop frameworks and playbooks that make behavioral science accessible and actionable across the organization
• Conduct literature review and analyze qualitative/quantitative data to uncover behavioral patterns, decision-making barriers, and opportunities for improvement
• Design and lead experiments: randomized controlled trials, A/B tests, quasi-experimental studies, and field experiments
• Develop behaviorally informed interventions including messaging and engagement strategies, incentive designs, and digital experience enhancements
• Diagnose behavioral barriers to technology adoption and design solutions to improve uptake
• Partner with product, analytics, operations, and business teams to implement, test, refine, and scale solutions
• Own measurement and evaluation frameworks to assess impact and build the evidence base for what works

Skills

Quantitative analysis

Experimental design

Statistical modeling

R

Python

Communication

Behavioral science

Education

Master’s degree in related field

PhD preferred

Job description

Florida Blue is seeking a Senior Behavioral Scientist to translate evidence-based behavioral science into measurable business outcomes. You will partner with senior leadership and product teams to boost member engagement, improve health outcomes, and drive smarter decisions across the enterprise.

You will design and lead research studies, analyze behavioral data, consult on interventions, and scale solutions that matter.