Senior Customer & Brand Insights Lead

HP; Spring (TX); On-site; USD 105,000 - 162,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Disability insurance

Employee assistance program

Flexible spending account

Life insurance

Parental leave (4–12 weeks)

Paid holidays (11)

Flexible vacation and sick leave

Job summary

HP Inc. is seeking a Customer & Brand Insights Consulting Lead to convert evidence from customer, brand, market, and partner data into strategic recommendations that shape portfolio and messaging.

You will connect diverse data sources across Marketing, Customer Experience, Services, Channel, and Strategy to inform opportunities and measure outcomes. The role requires senior-level expertise in qualitative and quantitative research, stakeholder influence, and cross-functional collaboration across

Qualifications

• Bachelor's degree in marketing, business, market research, behavioral science, statistics, economics, or related field.
• Typically 8+ years of experience in customer, consumer, brand, market, or customer experience insights.
• Experience supporting a technology, hardware, devices, services, or similarly complex portfolio with both commercial and consumer offerings.
• Understanding of commercial buying dynamics, multi-stakeholder decisions, IT and business decision-makers.
• Strong communication skills and ability to influence senior stakeholders.

Responsibilities

• Lead customer insights across buyers, IT decision-makers, SMBs, consumers, end users, and partners.
• Advance brand intelligence: assess awareness, consideration, trust, and competitive position.
• Connect insights to experience by integrating attitudinal research with product usage, support, and sales signals.
• Provide strategic consulting: frame questions, size opportunities, and deliver evidence-based recommendations.
• Represent diverse audiences including distributors, resellers, retailers, and ecosystem partners.
• Partner cross-functionally to align stakeholders around questions, definitions, and decisions.
• Design and manage research including segmentation, journeys, testing, and brand tracking.
• Synthesize data sources into coherent narratives and decision frameworks.
• Communicate for impact with executive-ready stories, dashboards, and workshops.
• Drive adoption by tracking learning agendas and business impact.
• Maintain research excellence with budgets, timelines, and privacy practices.

Skills

Customer insights

Brand intelligence

Strategic consulting

Executive storytelling

Cross-functional leadership

Research methods

Data synthesis

Education

Bachelor's degree in marketing, business, market research, behavioral science, statistics, economics, or related field

Tools

Excel

Power BI

Tableau

SQL

R

Python

Job description

HP Inc. is seeking a Customer & Brand Insights Consulting Lead to convert evidence from customer, brand, market, and partner data into strategic recommendations that shape portfolio and messaging.

You will connect diverse data sources across Marketing, Customer Experience, Services, Channel, and Strategy to inform opportunities and measure outcomes. The role requires senior-level expertise in qualitative and quantitative research, stakeholder influence, and cross-functional collaboration across