Strategic Consumer Insights Lead (Hybrid Role)

RiseMe; Kamas (UT); Hybrid; USD 120,000 - 190,000; Full time

Benefits offered by this job

Competitive base salary with annualBON

Comprehensive medical, dental, and vis

401(k) with company match

Generous paid time off

FSA/HSA/EAP

Music program in US offices

Recognition programs

Job summary

Fieldpiece is seeking a Senior Manager, Consumer & Market Insights, to lead customer and market research shaping product strategy. You will manage the research roadmap, oversee both qualitative and quantitative studies, and influence product decisions across teams.

You will mentor colleagues, build research capability, and collaborate with Product, Engineering, Marketing, and Sales to deliver insights that guide prioritization and investment.

Qualifications

• Bachelor's degree in Marketing, Market Research, Business, Economics, Psychology, Statistics, Data Analytics, or related field.
• 12+ years in market intelligence, market research, consumer insights, or strategic research on complex programs for physical, technical products.
• Experience with both qualitative and quantitative research methodologies and selecting appropriate methods.

Responsibilities

• Own the research roadmap across multiple product categories.
• Lead complex market intelligence from question to recommendation.
• Design and conduct qualitative and quantitative studies (surveys, interviews, segmentation, Kano, MaxDiff, pricing, journey mapping).
• Analyze data and present actionable insights in executive-ready formats.
• Manage relationships with external research firms and contractors.
• Oversee outsourced studies ensuring quality and relevance.
• Mentor internal team members and build research capabilities.
• Partner with Product, Engineering, Marketing, Sales, Strategy to influence decisions.

Skills

Qualitative research

Quantitative research

Market intelligence

Stakeholder management

Data storytelling

PowerPoint

Mentoring

Research design

Education

Bachelor's degree (Marketing/Market Research/Business/Economics/Psychology/Statistics/Data Analytics)

Advanced degree preferred

Tools

Qualtrics

Sawtooth

Job description

Fieldpiece is seeking a Senior Manager, Consumer & Market Insights, to lead customer and market research shaping product strategy. You will manage the research roadmap, oversee both qualitative and quantitative studies, and influence product decisions across teams.

You will mentor colleagues, build research capability, and collaborate with Product, Engineering, Marketing, and Sales to deliver insights that guide prioritization and investment.