Senior Customer & Brand Insights Lead

HP; Vancouver (WA); On-site; USD 105,000 - 162,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Long term/short term disability

Employee assistance program

Flexible spending account

Life insurance

Generous time off policies

4-12 weeks fully paid parental leave

11 paid holidays

Job summary

HP is seeking a Customer & Brand Insights Consulting Lead in the United States to turn intelligence into strategic recommendations. You will work across Marketing, Customer Experience, Services, Channel, and Strategy to shape questions, size opportunities, and deliver evidence-based guidance for leaders.

Responsibilities include leading qualitative and quantitative research, connecting insights to experience, and driving adoption while maintaining research excellence.

Qualifications

• Bachelor’s degree required or equivalent practical experience.
• Typically 8+ years of experience in customer, consumer, brand, market, or customer experience insights.
• Experience supporting a technology, hardware, devices, services, or similarly complex portfolio.
• Understanding of commercial buying dynamics and multi-stakeholder decision processes.
• Understanding of consumer behavior, retail and digital journeys, ownership and usage experiences.
• Experience working with channel partners, distributors, or ecosystem participants.
• Strong command of qualitative and quantitative research methods and segmentation.
• Proven ability to influence senior stakeholders and lead cross-functional initiatives in a global organization.
• Excellent written, verbal, facilitation, storytelling, and executive-presentation skills.

Responsibilities

• Lead customer insights across buyers, IT decision-makers, SMBs, consumers, and channel partners.
• Advance brand intelligence by assessing awareness, trust, relevance, and competitive positioning.
• Connect insight to experience by integrating attitudinal research with CX, product usage, and digital signals.
• Provide strategic consulting with hypotheses, sizing opportunities, and clear trade-offs.
• Represent diverse audiences including distributors, resellers, retailers, and service providers.
• Partner cross-functionally to align stakeholders and define questions, definitions, and decisions.
• Design and manage qualitative and quantitative research including segmentation and journey studies.
• Synthesize data sources into coherent narratives and decision frameworks.
• Communicate findings through executive-ready stories, dashboards, workshops, and briefs.
• Drive adoption by establishing learning agendas and measuring business impact.
• Maintain research excellence with budgets, timelines, privacy, and ethics.

Skills

Customer insights

Brand intelligence

Strategic consulting

Stakeholder influence

Executive storytelling

Cross-functional collaboration

Education

Bachelor’s degree in marketing, business, market research, behavioral science, statistics, economics, or related field

Tools

Excel

Power BI

Tableau

SQL

R

Python

Job description

HP is seeking a Customer & Brand Insights Consulting Lead in the United States to turn intelligence into strategic recommendations. You will work across Marketing, Customer Experience, Services, Channel, and Strategy to shape questions, size opportunities, and deliver evidence-based guidance for leaders.

Responsibilities include leading qualitative and quantitative research, connecting insights to experience, and driving adoption while maintaining research excellence.