Customer & Brand Insights Strategy Lead

HP

Spring (TX)

On-site

USD 105,000 - 162,000

Full time

14 days+

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Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Disability insurance

Employee assistance program

Flexible spending account

Life insurance

Parental leave (4–12 weeks)

11 paid holidays

Flexible paid vacation and sick leave

Job summary

HP, Inc. is seeking a Customer & Brand Insights Consulting Lead to transform customer, brand, market, and partner intelligence into clear actions.

This role reports to Marketing and partners across Customer Experience, Services, Channel, and Strategy to shape strategy, portfolio decisions, and measurable impact. The position requires leading qualitative and quantitative research, synthesizing diverse data, and influencing senior stakeholders in a global matrix organization.

Qualifications

Bachelor’s degree in marketing, business, market research, behavioral science, statistics, economics, or related field.
Typically 8+ years of experience in customer, consumer, brand, market, or customer experience insights.
Experience supporting a technology, hardware, devices, services, or similarly complex portfolio with both commercial and consumer offerings.
Demonstrated understanding of commercial buying dynamics, including multi-stakeholder decision processes, IT and business decision-makers, procurement, and enterprise or SMB customer needs.
Demonstrated understanding of consumer behavior, retail and digital journeys, ownership and usage experiences, and brand choice.
Experience researching or working with channel partners, distributors, resellers, retailers, service providers, or other ecosystem participants.
Strong command of qualitative and quantitative research methods, survey and discussion-guide design, segmentation, tracking, journey research, and interpretation of statistical outputs.
Proven ability to influence senior stakeholders and lead cross-functional initiatives in a global, matrixed organization without relying on direct authority.
Excellent written, verbal, facilitation, storytelling, and executive-presentation skills.

Responsibilities

Lead customer insights: Build a holistic understanding of needs, behaviors, decision journeys, pain points, loyalty drivers, and unmet opportunities across customers, IT decision-makers, SMBs, consumers, end users, and channel partners.
Advance brand intelligence: Assess awareness, consideration, preference, trust, relevance, experience, and competitive positioning; translate changes into implications for portfolio, messaging, activation, and investment.
Connect insight to experience: Integrate attitudinal research with customer experience, product usage, support, sales, digital, social, review, and partner signals to identify root causes and practical actions.
Provide strategic consulting: Frame ambiguous business questions, develop hypotheses, size opportunities, clarify trade-offs, and deliver concise, evidence-based recommendations to leaders and teams.
Represent diverse audiences: Ensure strategies reflect commercial and consumer customers as well as distributors, resellers, retailers, service providers, and other ecosystem partners.
Partner cross-functionally: Build strong relationships across Marketing, Product, Sales, Customer Experience, Services, Channel, align stakeholders around shared questions, definitions, and decisions.
Design and manage research: Lead qualitative and quantitative work, including segmentation, journeys, needs-based research, concept and message testing, brand tracking, experience studies, social intelligence, and competitive analysis.
Synthesize multiple data sources: Combine primary research, first-party data, behavioral analytics, market intelligence, voice-of-customer inputs, and third-party sources into coherent narratives and decision frameworks.
Communicate for impact: Create executive-ready stories, dashboards, workshops, and decision briefs that make complex findings accessible and actionable.
Drive adoption and accountability: Establish learning agendas and success measures, track how insights are used, and assess business and customer impact of actions.
Maintain research excellence: Manage agencies, budgets, timelines, data quality, privacy, and ethical research practices while improving methods, tools, and speed.