Global Retail & Packaging Strategy Lead

HP; Vancouver (WA); On-site; USD 131,000 - 205,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Long term/short term disability

Employee assistance program

Flexible spending account

Life insurance

Generous time off policies (4-12 weeks

11 paid holidays

Additional flexible paid vacation andS

Job summary

HP seeks a Senior Marketing Strategist within the Consumer & Small Business Print Global Marketing organization to define global packaging and retail strategy for the print portfolio. You will shape how the HP brand presents itself at the moment of truth across physical retail and digital channels, driving clarity, differentiation and conversion.

The role combines consumer goods rigor with shopper behavior understanding, acting as a strategic connector across functions to translate insights into

Qualifications

• 12+ years marketing experience in retail, packaging, or shopper marketing.
• Strong background in consumer goods and retail execution.
• Translate product and portfolio strategy into customer-facing communication frameworks.
• Deep understanding of shopper behavior across physical retail, eTail, and unassisted journeys.
• Develop strategic briefs, frameworks, and playbooks across global organizations.
• Strong collaboration and influence skills in global organizations.
• Ability to operate in ambiguity and turn complex portfolio challenges into simple strategies.

Responsibilities

• Define global packaging strategy across hardware, supplies, and services, ensuring strong portfolio navigation and on-shelf visibility.
• Translate product value propositions and portfolio strategy into clear packaging frameworks, messaging hierarchies, and claims guidance.
• Establish standards for communicating services, subscriptions, and AI-enabled features through packaging.
• Translate shopper journey insights into actionable packaging, retail and etail strategy frameworks for consumers and SMB buyers.
• Define strategy and develop playbooks to guide POS, content standards, retail storytelling, and conversion experiences.
• Partner with worldwide creative strategy and market teams to translate strategy into execution.
• Optimize shopper decision journeys across key purchase moments to improve clarity and conversion.
• Create strategic briefs, playbooks, and guidance that enable consistent execution with local flexibility.
• Establish feedback loops with markets to understand execution barriers and opportunities to improve future frameworks.
• Partner with Insights to define and execute research that informs packaging, retail and shopper experience strategy.

Skills

Marketing strategy

Retail marketing

Shopper insights

Cross-functional collaboration

Portfolio strategy

Job description

HP seeks a Senior Marketing Strategist within the Consumer & Small Business Print Global Marketing organization to define global packaging and retail strategy for the print portfolio. You will shape how the HP brand presents itself at the moment of truth across physical retail and digital channels, driving clarity, differentiation and conversion.

The role combines consumer goods rigor with shopper behavior understanding, acting as a strategic connector across functions to translate insights into