Senior CTV Strategy Lead for Growth & Retention

Keynes; Austin (TX); On-site; USD 110,000 - 140,000; Full time

Job summary

Keynes Digital is seeking a Strategist to own the most senior account strategy and performance within their book of business. You will operate at the intersection of client expansion, retention, and product feedback, partnering with Sales and leadership to scale the business and drive renewals.

You will translate complex programmatic and CTV data into growth roadmaps, work with executives, and lead cross-functional efforts to maximize portfolio value.

Qualifications

• 3+ years in a digital media platform, ad tech, or incrementality partner.
• 3+ years in a client-facing role managing high-value brand/agency accounts.
• 2+ years in CTV or programmatic experience in a client strategy, account management, or sales role.
• Clear internal communicator with experience coordinating Sales, Strategy, and Operations.
• Strong ability to translate campaign data into growth stories for executives.
• Advanced Excel skills for data modeling, pivot tables, and performance analysis.
• Familiarity with AI tools and modern workflows to improve reporting and productivity.

Responsibilities

• Own the end-to-end account strategy and performance within your book of business.
• Drive net retention rate and portfolio expansion through data-backed strategies and proactive communication.
• Translate programmatic and CTV data into actionable growth roadmaps and audience-first campaign plans.
• Collaborate with Sales to map high-growth accounts and co-develop strategic pitches for expansions.
• Mentor junior team members and contribute to a high-performance pod culture.

Skills

Strategic thinking

Client relationship management

CTV & programmatic

Data-driven decision making

Cross-functional collaboration

Excel analytics

Job description

Keynes Digital is seeking a Strategist to own the most senior account strategy and performance within their book of business. You will operate at the intersection of client expansion, retention, and product feedback, partnering with Sales and leadership to scale the business and drive renewals.

You will translate complex programmatic and CTV data into growth roadmaps, work with executives, and lead cross-functional efforts to maximize portfolio value.