Director of Measurement and CTV

Keynes; Austin (TX); On-site; USD 120,000 - 190,000; Full time

Job summary

Keynes, a performance-first CTV platform, seeks a seasoned sales professional to own full-cycle B2B sales, from prospecting to close, and guide onboarding.

You will build a rigorous pipeline in HubSpot, lead executive conversations, and position Keynes as a long-term growth partner, not just a media item.

Ideal candidates have 5+ years in Ad-Tech or Digital Media, a hunter mentality, superb communication, and a data-driven approach.

Qualifications

• 5+ years of full-cycle B2B sales experience in Ad-Tech, MarTech, or Digital Media.
• Hunter mentality with ability to break into new accounts.
• Exceptional communication skills for explaining complex concepts (RTB, attribution) to stakeholders.
• Strong business acumen with ROI-focused selling.
• Demonstrated integrity and radical honesty in client relationships.
• Adaptability in a fast-growing environment.
• Experience with HubSpot or similar CRM is a plus.

Responsibilities

• Own full-cycle sales process from prospecting to closing.
• Analyze prospect media spend and demonstrate ROAS improvements.
• Maintain pipeline with HubSpot and ensure clean data.
• Lead executive-level conversations and position Keynes as a growth partner.
• Track market trends in CTV/OTT and cookieless future.
• Collaborate with strategy and trading teams for smooth handoffs.
• Share competitive insights to shape go-to-market and product roadmap.

Skills

Full-cycle B2B sales

Hunter mentality

Exceptional communication

Business acumen

Integrity and honesty

Adaptability

HubSpot CRM experience

Tools

HubSpot CRM

Job description

Keynes is a performance-first CTV platform helping high-growth brands scale through audience-first strategy, advanced analytics, and precise execution. We provide high-growth brands and agencies with a truly managed service that combines sophisticated AI-driven technology with hands‐on human strategy. We don’t just run ads — we partner with clients to drive measurable ROI through Connected TV, video, and display advertising. In a category full of “black box” programmatic vendors, we’re building a reputation as the transparent, performance-first alternative — with the people and technology to back it up.

What You’ll Do

• Own full-cycle sales: Prospect, run discovery and demos, negotiate, and close — then guide a seamless handoff into onboarding.
• Sell consultatively: Analyze a prospect’s current media spend and demonstrate, in concrete terms, how Keynes’ programmatic strategy improves ROAS.
• Build and manage pipeline: Maintain a rigorous cadence of outreach, discovery calls, and demos, using HubSpot to track every stage with clean, reliable data.
• Lead executive‑level conversations: Understand a prospect’s broader marketing strategy and priorities, and position Keynes as a long‑term growth partner, not just a media line item.
• Stay ahead of the market: Track trends in CTV, OTT, and the cookieless future to position yourself — and Keynes — as a thought leader clients trust.
• Collaborate cross‑functionally: Work closely with the strategy and trading teams to ensure smooth handoffs and long‑term client success.
• Bring back market intelligence: Share competitive insights, client feedback, and market trends that help shape Keynes’ go‑to‑market strategy and product roadmap.

What Success Looks Like

• Consistently meeting or exceeding revenue targets with healthy, well‑qualified pipeline coverage.
• Winning new accounts with the scale and long‑term potential to become significant, durable revenue contributors.
• Delivering a consultative, executive‑caliber experience that earns trust and turns first deals into expanding, multi‑year relationships.
• Clean CRM hygiene and forecasting that gives leadership an accurate read on pipeline health at any time.

What You Bring

• 5 years+ of full‑cycle B2B sales experience, ideally in Ad‑Tech, MarTech, or Digital Media.
• A genuine hunter mentality — you’re energized by breaking into new accounts and building a book of business from scratch, and you don’t flinch at “no.”
• Exceptional communication skills — the ability to explain complex concepts (RTB, attribution modeling, measurement) in simple, value‑driven terms to both practitioners and senior stakeholders.
• Strong business acumen — comfortable building a business case and quantifying ROI, not just pitching features.
• Integrity and radical honesty — you tell clients the truth, even when it’s not the easiest sell.
• Adaptability — you’re comfortable in a fast‑moving, high‑growth environment where process is still being built.
• Experience with HubSpot or comparable CRM/sales engagement tools is a plus.