Director of Performance & Measurement

Keynes; Austin (TX); On-site; USD 180,000 - 240,000; Full time

Job summary

Keynes is seeking a Director of Performance & Measurement Strategy to lead advanced analytics and testing frameworks for non-clickable digital channels, notably CTV. This role partners with C-Suite, Product, Activation, and Sales to standardize measurement and drive growth.

You will own the measurement suite, build external partnerships, and develop scalable testing playbooks that translate data into strategic client value and measurable lift.

Qualifications

• 5+ years in Media Analytics, Marketing Science, AdTech Measurement, or Quantitative Analytics in an agency, DSP, or measurement platform.
• Experience leading measurement tools from concept to production alongside engineering.
• Expertise in Geo Holdout models and non-clickable digital channels like CTV.

Responsibilities

• Own measurement suite as Product Owner; define specs, user stories, acceptance criteria, and roadmap.
• Lead methodology and storytelling for Conversion Lift Studies and incrementality testing.
• Establish testing protocols and geo-matched control vs test regions for programmatic campaigns.
• Manage partnerships with external measurement vendors and build scalable frameworks.
• Collaborate with Activation and Sales on advanced measurement tooling and dashboards.

Skills

Geo Holdout Modeling

Python/R

A/B Testing

Executive Communication

SQL

Measurement Product Ownership

Education

MS in Analytics or related field

Tools

Python

SQL

R

AI tooling

Job description

Keynes is a performance-first programmatic CTV partner helping high-growth brands scale through audience-first strategy, advanced analytics, and precise execution. We are seeking a Director of Performance & Measurement Strategy to serve as the strategic measurement authority within our strategy organization. Sitting at the intersection of advanced analytics, trader methodology, and product evolution, this role builds and standardizes our internal and external testing frameworks. Reporting to C-Suite & Product, you will translate complex analytics into actionable growth recommendations. This will have a heavy emphasis on Geo Holdout modeling for CTV and non-clickable digital channels, building key third-party measurement partnerships, and creating repeatable frameworks that prove why clients should grow with Keynes.

Key Responsibilities

• Measurement Product Ownership & Productization: Serve as the Product Owner for our measurement suite, taking proprietary algorithms from initial methodology concepts and POCs through to fully integrated, productized features inside our platform. Define functional specifications, user stories, and acceptance criteria to transition ad-hoc models (Python/R) into automated, scalable platform capabilities with Engineering.
• Performance & Measurement Standardization: Lead the methodology, deployment, and storytelling for Conversion Lift Studies, custom regression models, and Geo Holdout testing tailored for non-clickable digital channels like Connected TV. Build standardized reporting templates for pods and partner with Product to integrate incrementality workflows directly into our proprietary platform.
• Trader Strategy & Testing Methodology: Establish structured testing protocols, hypothesis frameworks, and process playbooks for programmatic traders to isolate variables (including geo-matched control vs. test regions), optimize bid streams, and turn underperforming campaigns into growth successes.
• Third-Party Measurement Partnerships: Manage direct relationships with external measurement partners (Haus, LiftLab, Measured, etc.), deepening internal expertise on product differentiators and building clear success roadmaps for Keynes on each platform.
• Cross-Functional Media Planning & Tooling: Collaborate with Activation and Sales on high-level media plan calculators, AI-driven risk alerts, and complex campaign launches that demand advanced measurement strategies beyond standard in-platform KPIs.

Measures of Success

• Net Retention Rate (NRR) & Client Longevity: Drive account expansion and revenue retention across Keynes’ book of business by building measurement products that prove long-term campaign value and true incremental lift.
• Measurement Product Adoption: Successfully standardize and roll out Geo Holdout modeling, Conversion Lift Studies, regression modeling templates, and advanced testing frameworks across the Keynes portfolio and product.
• Media Plan Calculator & Tooling Rollout: Partner with Product and Activation to launch an AI-enabled calculator within kAI, setting realistic client performance targets that enable sustainable scaling.

Knowledge, Experience & Skills

• Industry & Measurement Expertise: 5+ years in Media Analytics, Marketing Science, AdTech Measurement, or Quantitative Analytics at an agency, DSP, measurement platform (e.g., LiftLab, Haus, Measured), or CTV-focused network.
• Measurement Product Ownership: Proven experience acting as a Product Owner/Manager or functional lead for measurement tools—owning specs, user stories, roadmaps, and feature delivery from initial POC through to production platform release alongside engineering teams.
• Advanced Analytics & Geo Modeling: Expert ability to build and analyze Geo Holdout models, custom regression frameworks, and incrementality tests designed specifically to measure non-clickable digital media like CTV.
• Data Science & Engineering Literacy: Hands-on proficiency with Python, R, and SQL. Ability to bridge the gap between data science logic, data engineering pipelines, and software product delivery.
• Testing & Campaign Isolation: Deep experience designing structured A/B testing protocols, geo-matched control/exposed groups, audience targeting tests, and bid-stream analytics to lift campaign ROI.
• Strategic Client Consultation: High-level executive presence with a track record of joining enterprise kick-off calls and converting complex analytics into clear storytelling for brand executives.
• Cross-Functional Leadership: Proven ability to partner across Client Services, Product, and Sales to build scalable media tools, playbooks, and automated internal workflows.
• AI & Operational Innovation: Demonstrated experience leveraging AI tools and modern automated workflows to flag churn risks, speed up strategic reporting, and streamline pod playbooks.