Director, CTV Performance & Measurement Strategy

Keynes; Austin (TX); On-site; USD 180,000 - 240,000; Full time

Job summary

Keynes is seeking a Director of Performance & Measurement Strategy to lead advanced analytics and testing frameworks for non-clickable digital channels, notably CTV. This role partners with C-Suite, Product, Activation, and Sales to standardize measurement and drive growth.

You will own the measurement suite, build external partnerships, and develop scalable testing playbooks that translate data into strategic client value and measurable lift.

Qualifications

• 5+ years in Media Analytics, Marketing Science, AdTech Measurement, or Quantitative Analytics in an agency, DSP, or measurement platform.
• Experience leading measurement tools from concept to production alongside engineering.
• Expertise in Geo Holdout models and non-clickable digital channels like CTV.

Responsibilities

• Own measurement suite as Product Owner; define specs, user stories, acceptance criteria, and roadmap.
• Lead methodology and storytelling for Conversion Lift Studies and incrementality testing.
• Establish testing protocols and geo-matched control vs test regions for programmatic campaigns.
• Manage partnerships with external measurement vendors and build scalable frameworks.
• Collaborate with Activation and Sales on advanced measurement tooling and dashboards.

Skills

Geo Holdout Modeling

Python/R

A/B Testing

Executive Communication

SQL

Measurement Product Ownership

Education

MS in Analytics or related field

Tools

Python

SQL

R

AI tooling

Job description

Keynes is seeking a Director of Performance & Measurement Strategy to lead advanced analytics and testing frameworks for non-clickable digital channels, notably CTV. This role partners with C-Suite, Product, Activation, and Sales to standardize measurement and drive growth.

You will own the measurement suite, build external partnerships, and develop scalable testing playbooks that translate data into strategic client value and measurable lift.