Senior Strategist

VML; Seattle (WA); On-site; USD 60,000 - 140,000; Full time

Job summary

An established industry player is seeking a Senior Strategist to drive innovative marketing initiatives. This role involves leading strategic projects, collaborating with cross-functional teams, and transforming complex data into actionable insights. The ideal candidate will possess a blend of analytical and creative problem-solving skills, with a focus on customer-centric marketing. Join a vibrant team that values diverse perspectives and fosters a culture of growth and collaboration. If you're ready to shape impactful strategies in a dynamic environment, this opportunity is perfect for you.

Qualifications

• 5+ years in brand strategy or marketing consulting.
• Proven success in developing marketing strategies.

Responsibilities

• Develop communication strategies across the customer lifecycle.
• Analyze consumer behavior and market trends.

Skills

Analytical Skills

Storytelling

Data Analysis

Marketing Strategy

Communication Skills

Education

Bachelor's Degree in Marketing or Related Field

Job description

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Who We Are

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Who We Are Looking For

As Senior Strategist, you will play a crucial role within the team, leading the development and execution of strategic initiatives. This role requires strong analytical and storytelling skills, with the ability to translate complex data and research into actionable insights and compelling strategic recommendations.

The Senior Strategist will collaborate closely with cross-functional teams including client services, creative, and analytics to design, optimize, brief, and test marketing campaigns across the customer lifecycle. The ideal candidate is curious, detailed, data-driven, and imaginative, capable of spotting meaningful insights and transforming them into customer-centric marketing communications that fuel business growth.

What You'll Do

1. Work directly with clients to define or refine opportunities and problems to solve.
2. Develop communication strategies and plans across the customer lifecycle.
3. Conduct market research and competitive analyses to identify whitespace opportunities.
4. Analyze consumer behavior, market trends, and industry data to inform messaging and channels.
5. Collaborate with analysts and data scientists to mine insights from data.
6. Develop and present strategic insights and recommendations to clients.
7. Coordinate with cross-functional teams for seamless campaign execution.

Who You Are

• Analytical and creative problem-solver with a balanced approach.
• Proactive, eager to define and shape work rather than just execute.
• High standard for detail and quality of work.
• Effective storyteller capable of engaging presentations.
• Curious, pattern-seeking thinker.
• Collaborative team player with open communication and growth mindset.

What You'll Need

• 5+ years in brand strategy, marketing consulting, or advertising in fast-paced environments.
• Experience with digital customer journey work, telco experience a plus.
• Proven success in developing and executing marketing strategies.
• Strong data analysis and synthesis skills, working with analysts/scientists.
• Experience in a creative, data-driven agency environment with digital and customer-centric focus.
• Excellent communication and interpersonal skills.
• Ability to thrive in a collaborative, fast-paced setting.

The base salary range for this position is $60,000-$140,000 USD, with individual compensation based on various factors. We offer a comprehensive benefits package. Our hybrid work model involves in-office presence about four days a week. Please discuss accommodations or flexibility needs during the interview process.

WPP (VML) is an equal opportunity employer committed to a respectful, inclusive culture where everyone can belong and grow.