Strategist - Freelance

Passport Brand Design, LLC; New York (NY); Hybrid; USD 60,000 - 75,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

VML is seeking a Senior Engagement Strategist – Freelance for a global Pharma client, supporting a fast-growing team. You will shape engagement strategy, translate client goals into actionable roadmaps, and collaborate with analytics, creative, and account teams to drive meaningful connections across omni-channel platforms.

You’ll analyze audience and market data, test concepts, and craft briefs that guide campaigns. Hybrid work model with opportunity to influence high-profile brand work.

Qualifications

• 4+ years in a Strategy role for Advertising/Marketing Agency or similar
• Demonstrated understanding of client engagement and brand strategies
• Strong familiarity with multi-channel strategies and analytics
• Positive attitude and ownership of delivery
• Curiosity and willingness to dive into complex categories
• Ability to juggle multiple priorities to meet deadlines
• Ability to work autonomously while engaging leader when needed
• Strong interpersonal communication with clients and teams
• Proficiency in presenting and developing materials

Responsibilities

• Strategy Delivery: translate client vision into a roadmap and connect with audiences across platforms
• Insight Mining: analyze audience data, market trends, and culture to inform recommendations
• Collaborate: work with analytics, creative, and account teams to ensure on-strategy delivery and measurable results

Skills

Strategy

Engagement

Analytics

Multi-channel

Client communication

Self-starter

Presentation

Education

4+ years in a Strategy role

Tools

Presentation planning tools

Job description

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Who We Are Looking For

VML is looking for a Senior Engagement Strategist – Freelance for a global Pharma client. This is a unique opportunity for an experienced senior engagement strategist to be part of a fast‑growing team to help build a Pharma brand from the ground up. You’ll have an innate curiosity in the engagement strategic process, developing strategy and tactics that leverage category and target audience insights, while creating briefs and cultivating a portfolio of excellent work.

• At VML our senior engagement strategists develop and implement plans to build meaningful connections between a brand, its organization and their target audience. They will analyze customer behavior, market trends, and engagement metrics to create strategies that enhance interaction, increase loyalty, and align with business goals across omni‑channel media.

What You’ll Do

• Strategy Delivery | Under the Strategy Lead, support account leadership to translate our client’s vision into a roadmap that will achieve meaningful connections with target consumers that align with client goals. You must be able to develop insightful, perspectives on new platforms, messaging and build connections with audiences, bring related context to reporting and drive our client’s business forward through best practice enagement strategy delivery.


• Insight Mining | Dig in to data from a variety of sources: audience data, market data, cultural and social trends monitoring, products and services research, qualitative and quantitative methods, to support creative strategy recommendations, gain insights into target audiences and test ad concepts.


• Collaborate | Work with the analytics, creative and account management teams to ensure all client deliverables are flawlessly executed and on‑strategy. Contribute intelligence analysis, KPIs, and program measurement to extract key observations and nuances that can inspire creative and lead to innovative, exciting solutions for our client’s business.

Who You Are

• A builder | Innovator with a desire to bring people together. Innate ability to marshal people and create gravity around ideas.


• Open and collaborative | Our team is close-knit and supportive and we’re working with a lot of unknowns – you must be a champion of team environments that are comfortable and encouraging, especially when working across disciplines.


• An experimenter | Embrace the unknown and ready to break process. You’ll be excited by opportunities to explore new ideas rather than rely on existing paradigms, and you view technology as a tool that can drive this creativity.


• Optimistic and resilient | Dig in and figure out how to work around problems. Yes, and why not posture. Balance needed to maintain stamina and positivity.


• A team player | We all wear the hats that need wearing, it’s a mentality that makes the team successful.

What You’ll Need

• 4+ years in a Strategy role for an Advertising or Marketing Agency.


• Demonstrated understanding of client engagement and brand strategies from an Advertising Agency, Marketing Agency or Management consulting POV.


• Strong familiarity and comfort with multi channel strategies and related analytics and aligning strategies with business needs across all channels.


• A positive attitude and capacity for thinking above and beyond the client’s initial ask.


• A self‑starter approach and true sense of ownership regarding work at each point of delivery.


• A proven curiosity and willingness to dive deep into complex categories.


• Ability to juggle multiple priorities in order to meet deadlines. The ability to think on your feet and an eagerness to think outside the box.


• Ability to work autonomously while knowing when to engage the Strategy Lead and greater integrated team.


• Strong interpersonal communication skills; you will be face‑to‑face with clients and internal departments at their busiest moments.


• Technically proficient in presentation planning and development.

Compensation

The compensation for this position at the time of this posting is indicated below. Individual compensation varies based on job‑related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package.

$60—$75 USD

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Equal Opportunity Employer

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.