Senior CRM & Retention Lead – Email, SMS & Growth

Huckberry; Austin (TX); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Medical, Dental, Vision benefits

401(k) and employer match

Annual Huckberry shopping credits

Paid Sabbatical leave at 4 years

Summer Fridays

Weekly catered lunch

Monthly happy hours

Mental health resources

Paid Parental Leave

Paid Vacation & Paid Sick Leave

Volunteer Time Off

Generous employee discount

Annual offsites

Job summary

Huckberry is the go-to men's shop for gear and adventure. We are seeking a lifecycle marketing leader to own email and SMS CRM, build high-impact flows, and partner with data and brand teams to turn buyers into repeat customers.

You will drive retention initiatives, optimize campaigns with AI-driven insights, and report on customer health while collaborating across brand, performance marketing, and data teams. Austin-based role with strong signage for growth and benefits.

Qualifications

• 5–8 years in lifecycle, retention, or CRM marketing at an online retail or ecommerce brand.
• Hands-on mastery of an ESP and SMS platform (Klaviyo, Attentive, or enterprise equivalents) — flows, segmentation, dynamic content, deployment, and reporting.
• Strong command of customer lifetime value, cohort analysis, and lifecycle management; you can dive deep into the data, analyze the heck out of it, and step back with an actionable insight.
• Growth mindset with a strong curiosity for how AI can supercharge business insights and operations.
• A fantastic collaborator who can sit comfortably with brand, performance marketing, and data teams — and who thrives working independently.
• Organized, practical, and open-minded, with a genuine interest in men's style, gear, and adventure.

Responsibilities

• Build programs across channels that accelerate the first-to-second purchase — the moments, offers, and touchpoints that turn a buyer into a regular.
• Email & SMS channel performance — campaigns and triggered flows alike
• Optimize flows: Welcome Series, Post-Purchase, Browse & Cart Abandonment, Product/Brand/Category Affinity, and Winback
• Stand up always-on winback and reactivation for lapsed customers
• Drive the catalog program — circulation strategy, audience selection, and measurement with data team
• Partner with acquisition marketing on email/SMS capture, welcome offers, and the end-to-end new-customer experience
• Report regularly on active customer health and owned-channel performance, and use what you learn to sharpen the roadmap

Skills

Lifecycle marketing

CRM marketing

ESP platform

SMS platform

Klaviyo

Attentive

Cohort analysis

Data analytics

AI in marketing

Collaborative

Independent worker

Men's style interest

Tools

SQL

Tableau

Job description

Huckberry is the go-to men's shop for gear and adventure. We are seeking a lifecycle marketing leader to own email and SMS CRM, build high-impact flows, and partner with data and brand teams to turn buyers into repeat customers.

You will drive retention initiatives, optimize campaigns with AI-driven insights, and report on customer health while collaborating across brand, performance marketing, and data teams. Austin-based role with strong signage for growth and benefits.