Senior CRM Manager (Reactivations) - Remote Work | REF#284445

BairesDev; Chicago (IL); Remote; USD 90,000 - 120,000; Full time

Benefits offered by this job

100% remote work

Flexible hours

Healthcare coverage

401K Plan

Excellent compensation package

Job summary

A leading software development company is seeking a Senior CRM Manager to drive reactivation strategies in a remote environment. The ideal candidate has extensive CRM and lifecycle marketing experience, with strong analytical skills. This role offers autonomy, competitive compensation, and excellent growth opportunities. Join a diverse team committed to innovation and success.

Qualifications

• 4+ years with CRM or Lifecycle Marketing.
• 5+ years in Email Marketing, Demand Gen, or Growth Marketing.
• 2+ years in leadership roles with team management experience.
• Basic knowledge of SQL, Email Marketing, SEO, and SEM.
• Strong analytical skills with a data-driven mindset.
• Native or Bilingual level of English.

Responsibilities

• Design and improve the user experience for dormant leads.
• Manage campaigns to maximize re-engagement conversion.
• Propose new channels to drive higher reactivation success.
• Share insights to help the team evolve.

Skills

Analytical skills

CRM programs

Lifecycle marketing

SQL

B2B Marketing

Email marketing

Education

Degree in a quantitative field (e.g., STEM, Economics)

Job description

Senior CRM Manager (Reactivations) - Remote Work | REF#284445

Join to apply for the Senior CRM Manager (Reactivations) - Remote Work | REF#284445 role at BairesDev.

At BairesDev, we've been leading the way in technology projects for over 15 years. We deliver cutting-edge solutions to giants like Google and the most innovative startups in Silicon Valley. Our diverse 4,000+ team, composed of the world's Top 1% of tech talent, works remotely on roles that drive significant impact worldwide. When you apply for this position, you're taking the first step in a process that goes beyond the ordinary. We aim to align your passions and skills with our vacancies, setting you on a path to exceptional career development and success.

Senior CRM Manager at BairesDev

We're looking for an experienced CRM and lifecycle marketing leader to take charge of one of our most impactful revenue-driver areas: Reactivations. We need someone who's data-driven, hands-on, and comfortable owning both strategy and execution in a B2B environment. Our Reactivations team already generates over $50M/year in revenue, and we aim to double that in 2025. It's one of the company's highest-leverage growth bets, with strong execution support, and our CEO and CMO are personally invested in its success.

In this role, you'll have the autonomy to run with your strategy, the data to back your decisions, and full leadership support. You'll work closely with sharp minds across Marketing, Engineering, and Analytics in a remote environment that moves fast and stays focused on results.

How You’ll Drive Growth

• Design and continuously improve the user experience for dormant leads across all reactivation efforts.


• Manage existing campaigns and trigger flows to maximize re-engagement conversion and revenue growth.


• Propose new channels and triggers based on research to drive higher reactivation success.


• Stay current on trends and share insights to help the team evolve and improve.

Relevant Experience For This Role

This isn’t a checklist. These are the traits and experiences we believe make someone thrive in this role, but you don’t need to meet every single one. In general, the ideal candidate brings strong analytical skills and has scaled CRM programs and optimized lifecycle journeys. A quantitative mindset and working knowledge of SQL are a big plus.

Top Experience

• 4+ years with CRM or Lifecycle Marketing.


• 5+ years in Email Marketing, Demand Gen, or Growth Marketing.


• 2+ years in leadership roles with team management experience.


• Basic knowledge of SQL, Email Marketing, SEO, and SEM.


• Experience in B2B Marketing.


• Strong analytical skills with a data-driven mindset.


• Native or Bilingual level of English.

Additional Skills

• Experience with marketing analytics, ops, and/or automation.


• Experience in the IT / Staffing industry.


• Degree in a quantitative field (e.g., STEM, Economics, etc.).

How We Make Your Work (and Your Life) Easier

• 100% remote work


• Work-from-home hardware setup


• Flexible hours - make your schedule


• PTO, parental leave, and other special leaves


• An excellent compensation package, including base salary and commissions, well above the market average


• Healthcare coverage (Vision and Dental)


• Life Insurance


• 401K Plan


• Strong sales operations, and travel & events coordination teams within the company to support your role


• You can grow at the speed of your learning curve


• Diverse and multicultural work environment


• An innovation-driven environment that provides the support and resources for its professionals to thrive

Apply now! Join a global team where your unique talents can truly thrive!

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Information Technology

Industries

• IT Services and IT Consulting