CRM Email Marketing Specialist - Remote Work

BairesDev; Charlotte (NC); Remote; USD 60,000 - 90,000; Full time

Benefits offered by this job

Work-from-home hardware setup

PTO and parental leave

Competitive compensation package

Healthcare coverage (Vision & Dental)

Life Insurance

401K Plan

Growth opportunities

Diverse, multicultural environment

Job summary

BairesDev is seeking a CRM Email Marketing Specialist to drive targeted, data-backed email programs for customer retention and lifecycle engagement. You will leverage CRM data and segmentation tools to craft communications that strengthen relationships and measurable outcomes.

Join a global, remote-ready team delivering high-impact solutions with compelling compensation and growth opportunities in a diverse environment.

Qualifications

• 3+ years of experience in CRM marketing, email marketing, or customer lifecycle marketing.
• Experience with Salesforce or HubSpot to execute segmented email campaigns.
• Understanding of customer lifecycle stages and how email supports retention and expansion goals.
• Strong organizational skills to manage campaign schedules and multiple audience segments.
• Analytical skills with experience interpreting email performance data.

Responsibilities

• Plan and execute segmented email campaigns using CRM data to target customers based on behavior and lifecycle stage.
• Maintain and update customer lists, ensuring data hygiene and accurate segmentation across campaigns.
• Develop email content and messaging tailored to specific customer segments and journey stages.
• Set up and manage triggered email flows for onboarding, renewals, and win-back lifecycles.
• Analyze CRM email performance and provide insights to improve targeting, messaging, and engagement.
• Ensure all campaigns comply with data privacy regulations and internal brand guidelines.

Skills

CRM marketing

Email marketing

Customer lifecycle

Salesforce

HubSpot

Data analysis

Data hygiene

Segmentation

Tools

Salesforce

HubSpot

Job description

At BairesDev we've been leading the way in technology projects for over 15 years. We deliver cutting-edge solutions to giants like Google and the most innovative startups in Silicon Valley.

Our diverse 4,000+ team, composed of the world's Top 1% of tech talent, works remotely on roles that drive significant impact worldwide.

When you apply for this position, you're taking the first step in a process that goes beyond the ordinary. We aim to align your passions and skills with our vacancies, setting you on a path to exceptional career development and success.

CRM Email Marketing Specialist at BairesDev

We are looking for a CRM Email Marketing Specialist to execute targeted, data-driven email programs that support customer retention and lifecycle engagement. You will work with CRM data and segmentation tools to deliver relevant communications that strengthen customer relationships and drive measurable outcomes.

What You'll Do:

• - Plan and execute segmented email campaigns using CRM data to target customers based on behavior and lifecycle stage.
• - Maintain and update customer lists, ensuring data hygiene and accurate segmentation across campaigns.
• - Develop email content and messaging tailored to specific customer segments and journey stages.
• - Set up and manage triggered email flows for key lifecycle events such as onboarding, renewals, and win-back.
• - Analyze CRM email performance and provide insights to improve targeting, messaging, and engagement.
• - Ensure all campaigns comply with data privacy regulations and internal brand guidelines.

What we are looking for:

• - 3+ years of experience in CRM marketing, email marketing, or customer lifecycle marketing.
• - Experience working with CRM platforms such as Salesforce or HubSpot to execute segmented email campaigns.
• - Understanding of customer lifecycle stages and how email supports retention and expansion goals.
• - Strong organizational skills with the ability to manage campaign schedules and multiple audience segments.
• - Analytical skills with experience interpreting email performance data to refine strategies.

How we make your work (and your life) easier:

• - Work-from-home hardware setup.
• - PTO, parental leave, and other special leaves.
• - An excellent compensation package— well above the market average.
• - Healthcare coverage (Vision and Dental).
• - Life Insurance.
• - 401K Plan.
• - You can grow at the speed of your learning curve.
• - Diverse and multicultural work environment.
• - An innovation-driven environment that provides the support and resources for its professionals to thrive.

Join a global team where your unique talents can truly thrive and make a significant impact!