Senior CRM Manager (Reactivations) - Remote Work | REF#284444

BairesDev; New York (NY); Remote; USD 130,000 - 180,000; Full time

Job summary

A leading company in technology is seeking a Senior CRM Manager specializing in Reactivations to drive growth and optimize lifecycle marketing strategies. The ideal candidate will possess strong analytical skills and a data-driven mindset, maintaining autonomy in strategy execution. This fully remote position offers flexibility and a competitive compensation package beyond industry standards.

Benefits

100% remote work

Flexible hours

Healthcare coverage (Vision and Dental)

Life Insurance

401K Plan

PTO and parental leave

Work-from-home hardware setup

Qualifications

• 4+ years with CRM or Lifecycle Marketing.
• 5+ years in Email Marketing or Demand Generation.
• Strong analytical skills with a data-driven mindset.

Responsibilities

• Design user experience improvements for reactivation efforts.
• Manage campaigns to maximize revenue.
• Propose new channels based on research.

Skills

Analytical skills

Data-driven mindset

CRM programs optimization

Education

Degree in a quantitative field

Tools

SQL

Email Marketing

Marketing analytics

Job description

Senior CRM Manager (Reactivations) - Remote Work | REF#284444

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Senior CRM Manager (Reactivations) - Remote Work | REF#284444

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At BairesDev, we've been leading the way in technology projects for over 15 years. We deliver cutting-edge solutions to giants like Google and the most innovative startups in Silicon Valley.

Our diverse 4,000+ team, composed of the world's Top 1% of tech talent, works remotely on roles that drive significant impact worldwide.

When you apply for this position, you're taking the first step in a process that goes beyond the ordinary. We aim to align your passions and skills with our vacancies, setting you on a path to exceptional career development and success.

Senior CRM Manager at BairesDev

We're looking for an experienced CRM and Lifecycle Marketing leader to take charge of one of our most impactful revenue-driver areas: Reactivations. We need someone who's data-driven, hands-on, and comfortable owning both strategy and execution in a B2B environment.

Our Reactivations team already generates over $50M/year in revenue, and we aim to double that in 2025. It's one of the company's highest-leverage growth bets, with strong execution support, and our CEO and CMO are personally invested in its success.

In this role, you'll have the autonomy to run with your strategy, the data to back your decisions, and full leadership support. You'll work closely with sharp minds across Marketing, Engineering, and Analytics in a remote environment that moves fast and stays focused on results.

How You’ll Drive Growth

• Design and continuously improve the user experience for dormant leads across all reactivation efforts.
• Manage existing campaigns and trigger flows to maximize re-engagement conversion and revenue growth.
• Propose new channels and triggers based on research to drive higher reactivation success.
• Stay current on trends and share insights to help the team evolve and improve.
  
  

Relevant Experience For This Role

This isn’t a checklist. These are the traits and experiences we believe make someone thrive in this role, but you don’t need to meet every single one.

In general, the ideal candidate brings strong analytical skills and has scaled CRM programs and optimized lifecycle journeys. A quantitative mindset and working knowledge of SQL are a big plus.

Top Experience

• 4+ years with CRM or Lifecycle Marketing.
• 5+ years in Email Marketing, Demand Gen, or Growth Marketing.
• 2+ years in leadership roles with team management experience.
• Basic knowledge of SQL, Email Marketing, SEO, and SEM.
• Experience in B2B Marketing.
• Strong analytical skills with a data-driven mindset.
• Native or Bilingual level of English.
  
  

Additional Skills

• Experience with marketing analytics, ops, and/or automation.
• Experience in the IT / Staffing industry.
• Degree in a quantitative field (e.g., STEM, Economics, etc.).
  
  

How We Make Your Work (and Your Life) Easier

• 100% remote work
• Work-from-home hardware setup
• Flexible hours - make your schedule
• PTO, parental leave, and other special leaves
• An excellent compensation package, including base salary and commissions, well above the market average
• Healthcare coverage (Vision and Dental)
• Life Insurance
• 401K Plan
• Strong sales operations, and travel & events coordination teams within the company to support your role
• You can grow at the speed of your learning curve
• Diverse and multicultural work environment
• An innovation-driven environment that provides the support and resources for its professionals to thrive
  
  

Apply now!

Join a global team where your unique talents can truly thrive!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Information Technology

• Industries

  IT Services and IT Consulting

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