Field Demand Marketing Manager

Fathom; United States; Remote; USD 120,000 - 135,000; Full time

Benefits offered by this job

Remote-first culture

Opportunity for innovation in AI-driven marketing

Career growth and learning opportunities

Job summary

A leading marketing technology company is seeking a Field Marketing Manager to redefine demand generation. The ideal candidate will orchestrate sophisticated buyer journeys, manage multi-channel campaigns, and possess 3-4 years of B2B enterprise software marketing experience. This role offers a remote-first culture with a competitive salary in the United States.

Qualifications

• 3-4 years of B2B enterprise software marketing experience.
• Fluent in modern go-to-market strategies like intent data and multi-touch attribution.
• Expertise in AI tools and marketing automation.

Responsibilities

• Own end-to-end campaign management from strategy to ROI analysis.
• Orchestrate sophisticated multi-channel campaigns.
• Leverage intent data for audience segmentation and creative optimization.

Skills

B2B enterprise software marketing experience

Data-driven mindset

Growth hacker mentality

MarTech expertise

Modern GTM fluency

Job description

Get AI-powered advice on this job and more exclusive features.

Ready to Redefine Demand Marketing in the AI Era?

Fathom is seeking a Field Marketing Manager who thinks like a revenue architect and executes like a growth hacker.

The Opportunity

We're not looking for someone to run traditional campaigns. We're looking for a revenue growth catalyst who can:

Orchestrate sophisticated buyer journeys that blend AI-powered insights with human creativity

Design account-based experiences that make prospects feel like VIPs before they even talk to sales

Build attribution models that actually connect marketing activities to closed revenue

Run growth experiments that other marketers will want to steal (in the best way)

What You'll Do

• Own end-to-end campaign management from strategy to ROI analysis
• Orchestrate multi-channel campaigns across paid, organic, email, sales, and events
• Optimise performance in real-time using data-driven insights

AI-Enhanced Demand Generation

• Leverage intent data and AI tools for audience segmentation and creative optimization
• Experiment with interactive demos, dynamic personalization, and emerging formats
• Map digital and offline interactions to revenue outcomes
• Reimagine events through digital-physical hybrid experiences
• Create location-based campaigns that extend beyond traditional event boundaries
• Partner with sales and customer success on account-based experiences

What Gets Us Excited About You

3-4 years of B2B enterprise software marketing experience

Modern GTM fluency - you know your way around intent data, multi-touch attribution, and revenue operations

️ MarTech expertise - AI tools, marketing automation, and account intelligence platforms don't intimidate you

Data-driven mindset - you live for cohort analysis, funnel optimisation, and A/B testing

Growth hacker mentality - you're comfortable with rapid experimentation and iterative optimization

Why Fathom?

Impact: Help businesses make better decisions through financial analytics that actually matter.

Innovation: Work at the intersection of AI and marketing where creativity meets technology

Flexibility: Remote-first culture within the United States region

Growth: Learn from a team that's defining the future of B2B marketing

The Reality Check

This isn't a "set it and forget it" campaign manager role. You'll be:

• Managing multiple concurrent campaigns with competing deadlines
• Collaborating across marketing, sales, and customer success teams
• Adapting quickly as the AI marketing landscape evolves
• Proving ROI on everything you do

Sound like your kind of challenge?

Ready to Join the Revenue Revolution?

If you're tired of traditional demand gen and ready to build the future of B2B marketing, we want to hear from you.

Apply now and tell us about a campaign you've run that made your sales team go wow.

Fathom - Where Data Drives Decisions

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Software Development

Referrals increase your chances of interviewing at Fathom by 2x

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