Senior CRM Manager: Personalization & Lifecycle Growth

Hungryroot; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Equity

Unlimited vacation policy

Universal paid parental leave

Monthly Hungryroot credit for Grocerie

Job summary

Hungryroot is seeking a Senior Manager, CRM to own customer communications across email, SMS/RCS, push, and other lifecycle channels. The role reports to Marketing leadership and collaborates with Creative, Performance Marketing, Product, Data Science, Operations, and Customer Care.

Develop and lead the CRM strategy across the full customer lifecycle, own lifecycle communications, and partner with Data Science for segmentation.

Qualifications

• 6-10 years of CRM or lifecycle marketing experience in DTC or subscription businesses.
• Extensive hands-on experience with Braze required.
• Strong analytical skills with experience in A/B and multivariate testing.
• SQL and Looker preferred.
• Ability to lead a CRM marketing team and drive strategy across channels.

Responsibilities

• Develop and lead the CRM strategy and roadmap across the full customer lifecycle.
• Own lifecycle, triggered, promotional, and ad hoc communications.
• Partner with Data Science and Product to build segmentation and personalization.
• Run rigorous testing programs and manage a team of CRM marketers.

Skills

CRM/Lifecycle Marketing

Team Leadership

A/B Testing

Multivariate Testing

Data-driven Marketing

Tools

Braze

SQL

Looker

Job description

Hungryroot is seeking a Senior Manager, CRM to own customer communications across email, SMS/RCS, push, and other lifecycle channels. The role reports to Marketing leadership and collaborates with Creative, Performance Marketing, Product, Data Science, Operations, and Customer Care.

Develop and lead the CRM strategy across the full customer lifecycle, own lifecycle communications, and partner with Data Science for segmentation.