Senior CRM & Loyalty Strategy Architect

Publicis Groupe; Chicago (IL); On-site; USD 81,000 - 117,000; Full time

Job summary

Digitas is seeking a Senior Strategist, Connections Strategy (CRM) who brings a modern view of connected brand experiences powered by data, understands consumer behavior, and can architect CRM ecosystems that build loyalty and lifetime value.

You will thrive in ambiguity, guide multi-disciplinary teams, and partner with analytics, data and martech to translate platform features into measurable business results through bold, audience-led journeys. This role requires 5–7 years of agency experience.

Qualifications

• 5–7 years experience, preferably in an agency setting.
• Strong analytical and strategic thinking with data and interpersonal understanding.
• Experience in CRM, loyalty, and lifecycle marketing with segmentation and data.
• Data-first mindset with experimentation and optimization planning.
• Excellent communication and presentation skills.

Responsibilities

• Analyze consumer interactions with owned-channel communications using performance data.
• Map CRM and loyalty journeys and identify moments to deepen relationships.
• Evaluate experiences and recommend improvements to meet business goals.
• Design audience-led journeys guiding loyalty communications and GTM messaging across all lifecycle stages.
• Partner with analytics, data and martech teams to develop fast-cycle test-and-learn plans.
• Brief creative teams and guide how the system should work together.
• Lead cross-functional collaboration with clients and agency partners.

Skills

CRM strategy

Loyalty marketing

Data analysis

Cross-functional leadership

Strategic thinking

Job description

Digitas is seeking a Senior Strategist, Connections Strategy (CRM) who brings a modern view of connected brand experiences powered by data, understands consumer behavior, and can architect CRM ecosystems that build loyalty and lifetime value.

You will thrive in ambiguity, guide multi-disciplinary teams, and partner with analytics, data and martech to translate platform features into measurable business results through bold, audience-led journeys. This role requires 5–7 years of agency experience.