Senior Connections Strategist

Publicis Groupe; Chicago (IL); On-site; USD 81,000 - 117,000; Full time

Job summary

Digitas is seeking a Senior Strategist, Connections Strategy (CRM) who brings a modern view of connected brand experiences powered by data, understands consumer behavior, and can architect CRM ecosystems that build loyalty and lifetime value.

You will thrive in ambiguity, guide multi-disciplinary teams, and partner with analytics, data and martech to translate platform features into measurable business results through bold, audience-led journeys. This role requires 5–7 years of agency experience.

Qualifications

• 5–7 years experience, preferably in an agency setting.
• Strong analytical and strategic thinking with data and interpersonal understanding.
• Experience in CRM, loyalty, and lifecycle marketing with segmentation and data.
• Data-first mindset with experimentation and optimization planning.
• Excellent communication and presentation skills.

Responsibilities

• Analyze consumer interactions with owned-channel communications using performance data.
• Map CRM and loyalty journeys and identify moments to deepen relationships.
• Evaluate experiences and recommend improvements to meet business goals.
• Design audience-led journeys guiding loyalty communications and GTM messaging across all lifecycle stages.
• Partner with analytics, data and martech teams to develop fast-cycle test-and-learn plans.
• Brief creative teams and guide how the system should work together.
• Lead cross-functional collaboration with clients and agency partners.

Skills

CRM strategy

Loyalty marketing

Data analysis

Cross-functional leadership

Strategic thinking

Job description

Company description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Overview

We are the connected marketing agency with modern creative, media, data, and technology under one roof.

We are connected in how we think and how we work. At the heart of our company are our Unicorns. They are open, bold, curious, and energized by solving complex problems.

Strategy at Digitas is a multi-disciplinary team across Creative, Social, Experience, and Connections Strategy. We share one ambition: to inspire ideas that move people.

We are looking for a Senior Strategist, Connections Strategy (CRM). This person brings a modern view of connected brand experiences powered by data, understands consumer behavior and context, and can architect CRM ecosystems that build loyalty and increase lifetime value.They thrive in ambiguity, stay curious in the face of complexity, and are eager to take the flag and run with it.

If this sounds like you, keep reading!

Responsibilities

Day-to-day, your role includes:

Insights and Analysis

• Analyze how consumers interact withowned-channelcommunications using performance data, competitive research, and segmentation insights
• Identifywhitespacewithin the category and uncover opportunities to strengthen customer relationshipsthrough owned-channel communications

Experience and Journey Design

• Map CRM and loyalty journeys andidentifymoments that deepen relationships and drive lifetime value
• Evaluate current experiences and recommend improvements that elevateconsumer needs and business goals.
• Design audience-led journeys that guide both loyalty communications and go-to-market messaging across all lifecycle stages

Data and Martech Integration

• Identifyways to activate first- and third-party data across themartechecosystem
• Partner with analytics to develop fast-cycle test-and-learn plans and build personalization strategies at scale
• Partner closely with data andmartechteams to adapt new platform features and functionality and translate them into CRM strategies that drive measurable business results

Creative Partnership

• Brief creative teams on the job to be done for each touchpoint and guide how the system should work together

Client and Cross-Functional Leadership

• Bring CRM and loyalty best practices across email, SMS, mobile app, web, direct mail, and addressable media
• Keep clients informed about competitive activity, cultural shifts, and consumer trends
• Build strong partnerships with creative, data, tech, analytics, and agency partners

Qualifications

This role will require strong, impactful work experience, which typically includes:

• 5-7 years experience, preferably in an agency setting
• A passion for turning human insights into impactful customer experiences

• Confidence working with multi-dimensional research and distilling insights into clear strategic direction

• Strong analytical and strategic thinking abilities with equal strength in data and interpersonal understanding

• Experience in CRM, loyalty, and lifecycle marketing and the ability to use segmentation, data, and technology to personalize at scale

• A data-first mindset with experience developing experimentation and optimization plans

• Strong creative partnership skills and the ability to articulate the purpose of each touchpoint

• Excellent organization, time-management skills, and adaptability

• Clear and compelling communication and presentation skills that help teams and clients align around a shared strategy

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range

Compensation Range: USD $81,225.00 - USD $116,655.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/1/2026.