Senior CRM & Loyalty Growth Manager | Hybrid Role

Kentucky Fried Chicken (KFC); Irvine (CA); Hybrid; USD 122,000 - 143,000; Full time

Benefits offered by this job

Hybrid work schedule

Vacation & holidays

Medical, dental, and vision

401(k) matching

Volunteer days

LinkedIn Learning

Job summary

Habit Burger & Grill is seeking a Manager of CRM & Loyalty Growth to advance CRM, lifecycle marketing, and loyalty strategies that deepen guest relationships and drive measurable business impact.

You will lead customer growth opportunities, build data-driven business cases, shape personalization and offer approaches, and guide loyalty program design, launch, and ongoing optimization. This role is hybrid in Irvine, California.

Qualifications

• 5-8+ years of experience in CRM, lifecycle marketing, loyalty, customer strategy, growth strategy, or a related field.
• Experience developing customer engagement, loyalty, retention, or customer growth strategies that deliver measurable outcomes.
• Demonstrated experience developing business cases and data-driven scenarios that quantify expected customer and financial outcomes.
• Strong knowledge of CRM, lifecycle marketing, loyalty, segmentation, personalization, offer strategy, retention, and customer value growth.
• Ability to translate customer insights, business objectives, and performance data into strategic recommendations and requirements.
• Strong analytical and financial acumen with the ability to test assumptions and refine impact estimates with Finance.
• Experience designing testing strategies and measurement frameworks that connect customer behavior to business performance.
• Ability to lead multiple strategic workstreams and drive progress across cross-functional teams from strategy through launch and optimization.
• Strong stakeholder management and executive-level communication skills.

Responsibilities

• Identify customer growth opportunities by analyzing behavior, program performance, guest research, market trends, and competitive activity.
• Develop strategies for prioritized growth initiatives with clearly defined target customer, behavior, value proposition, and success metrics.
• Build business cases and quantify expected impact, including effects on acquisition, engagement, frequency, spend, and revenue.
• Shape CRM and lifecycle marketing approaches to motivate priority customer behaviors across acquisition, engagement, and retention.
• Develop personalization and offer approaches defining audience, value proposition, and relevant customer experiences.
• Support loyalty program design, launch, and ongoing management with clear execution plans and priorities.
• Design testing and learning agendas with hypotheses, test designs, success measures, and learning plans.
• Establish measurement frameworks with KPIs and reporting that connect customer behavior to transaction growth.
• Evaluate performance and refine future recommendations to improve CRM and loyalty outcomes.

Job description

Habit Burger & Grill is seeking a Manager of CRM & Loyalty Growth to advance CRM, lifecycle marketing, and loyalty strategies that deepen guest relationships and drive measurable business impact.

You will lead customer growth opportunities, build data-driven business cases, shape personalization and offer approaches, and guide loyalty program design, launch, and ongoing optimization. This role is hybrid in Irvine, California.