Digital Experience Lead: Growth & Conversion (Hybrid)

Kentucky Fried Chicken (KFC); Irvine (CA); Hybrid; USD 109,000 - 129,000; Full time

Benefits offered by this job

Hybrid work schedule

Vacation and paid holidays

Bonus program

LinkedIn Learning access

Parental leave

Job summary

Habit Burger & Grill is seeking an Associate Manager, Digital Experience to drive the app, web, and kiosk guest journey with a commercial, guest-first mindset. You will identify high-impact opportunities, frame briefs, and collaborate with Technology, CRM/Lifecycle, Marketing, and Operations to optimize conversion, average check, and MyHabit growth.

The role emphasizes ownership of the digital opportunity pipeline, measurement, and launching improvements that connect guest behavior to sales and

Qualifications

• 5-8+ years of experience in ecommerce, digital product, digital marketing, digital experience, app/web optimization, or a related role.
• Experience working with app, web, digital ordering, loyalty enrollment, or high frequency digital transaction platforms.
• Ability to translate business goals, guest insights, and performance signals into clear opportunity briefs, prioritization recommendations, launch considerations, and success metrics.
• Comfort using funnel data, behavioral analytics, usability insights, guest feedback, and performance reporting to identify opportunities and measure results.
• Experience partnering with Technology, Product, Analytics, Marketing, CRM/Lifecycle, Operations, and external platform or agency partners to connect digital opportunities to real guest experiences.
• Strong project management, stakeholder alignment, and communication skills, including the ability to simplify complex digital topics for cross-functional teams and senior leaders.
• A test-and-learn mindset, with comfort balancing guest experience, revenue impact, technical feasibility, and restaurant execution.

Responsibilities

• Own the business-side digital opportunity pipeline across app, web, and kiosk with high-impact framing.
• Lead digital merchandising and conversion optimization to improve clarity, conversion, and average check.
• Translate opportunities into clear briefs and launch plans with Technology and Operations.
• Measure, learn, and improve through post-launch readouts and performance-driven recommendations.

Skills

Ecommerce experience

Digital product

Conversion optimization

Data analytics

Stakeholder management

Cross-functional collaboration

Project management

Communication skills

Job description

Habit Burger & Grill is seeking an Associate Manager, Digital Experience to drive the app, web, and kiosk guest journey with a commercial, guest-first mindset. You will identify high-impact opportunities, frame briefs, and collaborate with Technology, CRM/Lifecycle, Marketing, and Operations to optimize conversion, average check, and MyHabit growth.

The role emphasizes ownership of the digital opportunity pipeline, measurement, and launching improvements that connect guest behavior to sales and