Senior Lifecycle Marketing Manager

Xometry; Lexington (KY); Híbrido; USD 110 000 - 160 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

401(k) match

Medical, dental, and vision insurance

Life and disability insurance

Generous paid time off

Resumo da oferta

Xometry is seeking a Senior Lifecycle Marketing Manager to lead activation, retention, and win-back efforts across email and CRM. You will own lifecycle programs from onboarding to loyalty and drive timely, relevant communications that move customers along the journey.

Collaborating with product, content, sales, and analytics, you’ll shape audience segmentation, set triggers, and optimize campaigns. A solid background in B2B SaaS or marketplace marketing is preferred, with strong analytics to

Qualificações

• 6+ years in lifecycle/retention marketing (B2B/SaaS or marketplace)
• Experience with marketing automation and CRM platforms (HubSpot, Salesforce preferred)
• Expertise in segmentation, user behavior, and trigger-based automation
• Strong analytics to interpret campaign performance and guide messaging

Responsabilidades

• Design and manage lifecycle programs across onboarding, reactivation, loyalty, and win-back stages
• Create and manage triggered campaigns based on behavioral data and segmentation
• Collaborate with product, content, and success teams to optimize engagement moments
• Own campaign planning, testing, and optimization from concept to analysis
• Oversee Xometry's email program as a lifecycle channel and explore new channels
• Develop audience segmentation frameworks reflecting buyer needs and platform usage
• Refine behavioral triggers to reduce drop-off and improve touchpoints
• Work with design and ops teams to ensure high-quality execution
• Define KPIs and own reporting for lifecycle and retention metrics
• Translate insights into product roadmap and messaging improvements
• Coordinate with Growth, Analytics to build dashboards and discover lifecycle levers

Conhecimentos

Lifecycle marketing

CRM platforms

HubSpot

Salesforce

AI-powered tools

Segmentation strategy

Campaign analysis

Google Sheets

Cross-functional collaboration

Bachelor's in marketing

Formação académica

Bachelor's degree in Marketing or related field

Ferramentas

HubSpot

Salesforce

Descrição da oferta de emprego

Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry's digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity.

The Senior Lifecycle Marketing Manager is responsible for developing and executing programs that drive activation, repeat usage, and long-term customer retention across Xometry. This role owns the strategy, execution, and performance of email and CRM-based engagement, using data-driven insights, segmentation, and behavioral triggers to deliver timely, relevant communications across the customer journey.

As part of the broader engagement team, this role collaborates closely with product, content, sales, customer success, and analytics to ensure communications are personalized, value-driven, and aligned to business and platform goals.

How You’ll Contribute:

Lifecycle Strategy & Execution

• Design and execute lifecycle programs across onboarding, reactivation, loyalty, and win-back stages
• Create and manage triggered campaigns based on behavioral data and customer segmentation
• Partner with product and customer success to identify key journey moments and engagement gaps
• Own campaign planning, testing, and optimization from concept through analysis
• Manage Xometry's email marketing program as a lifecycle engagement channel; test new channels for engagement, often in partnership with Performance Marketing team
• Develop audience segmentation frameworks that reflect buyer needs, engagement levels, and platform usage
• Implement and refine behavioral triggers to drive meaningful touchpoints and reduce drop-off
• Collaborate with content, design, and ops teams to ensure high-quality execution

Performance & Insights

• Define KPIs and own reporting for lifecycle and retention programs (e.g., open rates, CTR, conversion, repeat order rate, churn reduction, active buyers)
• Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy.
• Continuously test subject lines, timing, sequencing, content and creative to optimize outcomes
• Translate insights into recommendations to inform product roadmap and customer-facing messaging

Cross-Functional Collaboration

• Collaborate with Product to support feature adoption, in-platform engagement, customer onboarding and continuous education
• Partner with Content & Engagement Marketing to ensure message alignment and cohesive campaign sequencing
• Work closely with Sales and Customer Success to surface opportunities for proactive outreach and account nurturing
• Coordinate with Growth and Analytics teams to develop dashboards and identify new lifecycle levers

What You'll Bring to Xometry:

• 6+ years of experience in lifecycle, CRM, or retention marketing roles—preferably in B2B, SaaS, or marketplace environments
• Hands-on experience with marketing automation and CRM platforms—HubSpot and Salesforce experience preferred
• Experience implementing and optimizing marketing strategies using AI-powered tools.
• Strong understanding of segmentation strategy, user behavior modeling, and trigger-based automation
• Skilled in analyzing campaign performance and iterating on messaging and delivery
• Proficiency in Google suite of software (Sheets, Slides, etc)
• Comfortable collaborating across product, sales, content, and technical teams
• Bachelor's degree in marketing, business, or related field; advance degree preferred

The estimated base salary range for new hires into this role is $000,000-000,000 annually + bonus depending on factors such as job-related skills, relevant experience, and location. We also offer a competitive benefits package, including 401(k) match, medical, dental and vision insurance; life and disability insurance; generous paid time off including vacation, sick leave, floating and fixed holidays, maternity and bonding leave; EAP, other wellbeing resources; and much more.

#LI-Hybrid

Xometry is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

For US based roles: Xometry participates in E-Verify and after a job offer is accepted, will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.