Senior CRM & Lifecycle Manager - Fintech (Braze)

Bondora; United States; À distance; USD 100 000 - 134 000; Plein temps

Avantages offerts par ce poste

5 weeks vacation

Private healthcare compensation

Hobby grant

Mental healthcare support

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Résumé du poste

Bondora Group seeks a CRM Manager to join our CRM & Customer Value team. You will build and run customer journeys in Braze across the lifecycle—from application and onboarding to repeat loans and add-ons—ensuring QA and zero customer-facing errors.

Design journeys around customer situations, prioritize by loan value, and maintain compliance with consent. You will work with Legal and Risk to launch, using data to drive business outcomes in loans and revenue.

Qualifications

• 5+ years of hands-on experience in CRM or lifecycle marketing.
• Experience in lending, fintech or recurring-revenue businesses is a plus.
• Hands-on production experience in Braze or comparable platforms (Iterable, Customer.io, Salesforce Marketing Cloud).
• Experience designing journeys for different lifecycle stages.
• Ability to estimate improvements in loans and euros and decide what to build first.
• Strong compliance awareness: consent, transactional vs promotional messages.

Responsabilités

• Build and run customer journeys in Braze across the lifecycle: application, onboarding, repeat loans and add-ons, reactivation, and payment difficulty with QA.
• Design journeys around the customer’s situation: triggers, timing, cadence, channels, stop rules, and handovers.
• Prove what works by including controls and reporting results as business outcomes (loans, revenue, arrears).
• Prioritise by value: rank work by opportunity in loans and euros.
• Own compliance and risk suppression: classify messages, respect consent, involve Legal before launch.
• Keep data reliable: validate events, fix journeys with wrong/late data, elevate upstream issues.
• Move legacy communications into Braze and maintain shared rules across the team.

Connaissances

CRM

Lifecycle marketing

Braze

A/B testing

SQL

Analytics

Outils

Braze

Iterable

Salesforce Marketing Cloud

Description du poste

Bondora Group seeks a CRM Manager to join our CRM & Customer Value team. You will build and run customer journeys in Braze across the lifecycle—from application and onboarding to repeat loans and add-ons—ensuring QA and zero customer-facing errors.

Design journeys around customer situations, prioritize by loan value, and maintain compliance with consent. You will work with Legal and Risk to launch, using data to drive business outcomes in loans and revenue.