Senior CRM Growth Lead: Email, SMS & Lifecycle

Heroes; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Snuggle Me Organic is seeking a hands-on CRM leader to own the US CRM strategy across email and SMS and help shape international expansion. You’ll build a commercially ambitious CRM programme, starting with a high-impact Black Friday plan and expanding the Three Rs framework across revenue, retention and relationships.

You’ll work at the intersection of growth and customer insight, balancing strategy with execution and collaborating with Brand, Creative, Ecomm and Product teams to drive value.

Qualifications

• Strong hands-on experience in CRM, lifecycle or retention marketing.
• Proven ability with email/SMS flow design and optimisation.
• Comfortable working with data to drive revenue decisions.
• Experience building scalable attribution and reporting in CRM.

Responsibilities

• Own and develop the CRM and retention strategy across email and SMS.
• Build the roadmap to grow CRM to 10%+ of DTC revenue.
• Drive repeat purchase, retention, reactivation and customer lifetime value.
• Identify opportunities to increase customer value as the product portfolio grows.
• Own the CRM calendar and customer communications plan.
• Build and optimise lifecycle journeys in Klaviyo across key flows.
• Develop timely, personalised communications and test messaging and offers.
• Analyse performance and demonstrate incremental value from CRM work.
• Collaborate with Brand, Creative, Ecomm, Performance and Product teams.

Skills

CRM & retention

Lifecycle marketing

Segmentation & personalisation

Data-driven decision making

Growth mindset

Cross-functional collaboration

Tools

Klaviyo

Job description

Snuggle Me Organic is seeking a hands-on CRM leader to own the US CRM strategy across email and SMS and help shape international expansion. You’ll build a commercially ambitious CRM programme, starting with a high-impact Black Friday plan and expanding the Three Rs framework across revenue, retention and relationships.

You’ll work at the intersection of growth and customer insight, balancing strategy with execution and collaborating with Brand, Creative, Ecomm and Product teams to drive value.