CRM Growth Lead: Email, SMS & Lifecycle

Rippling, Inc.; New York (NY); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Competitive wage

Group health plans: health, vision and

Dental insurance

401(K) Investment Options

Educational Allowance

Training and Development

Job summary

KREWE is seeking a CRM Manager to transform Email & SMS into a core growth engine. You will own CRM strategy and end-to-end execution, shaping how we acquire, engage, and retain customers with smart lifecycle marketing and testing.

Based at our New York Headquarters, you’ll collaborate across Marketing, Ecommerce, Retail, and Events to unlock incremental growth and elevate the customer experience through data-driven personalization and lifecycle optimization.

Qualifications

• 3–5+ years in CRM, lifecycle marketing, Email/SMS, or marketing automation.
• A track record of using Email & SMS to drive measurable growth across campaigns and lifecycle programs.
• Hands-on fluency in Klaviyo and Attentive with operational capabilities.
• Strong instincts in lifecycle marketing, personalization, segmentation, retention, and LTV.

Responsibilities

• Own CRM Growth Strategy and roadmap to drive revenue and engagement.
• Develop automated lifecycle journeys from acquisition to win-back.
• Execute end-to-end in Klaviyo and Attentive with QA, testing, and optimization.
• Collaborate with Brand Marketing, Creative, Ecommerce, Retail to align CRM with goals.
• Own CRM performance reporting and identify opportunities for growth.

Skills

CRM lifecycle marketing

Analytical mindset

Strategic thinking

Collaboration across teams

Organization & communication

Creative judgment

Education

Bachelor’s degree or equivalent professional experience

Tools

Klaviyo

Attentive

GA4

Triple Whale

Job description

KREWE is seeking a CRM Manager to transform Email & SMS into a core growth engine. You will own CRM strategy and end-to-end execution, shaping how we acquire, engage, and retain customers with smart lifecycle marketing and testing.

Based at our New York Headquarters, you’ll collaborate across Marketing, Ecommerce, Retail, and Events to unlock incremental growth and elevate the customer experience through data-driven personalization and lifecycle optimization.