Senior CRM & Automation Lead — Trade

The Travel Corporation; California (MO); Hybrid; USD 110,000 - 165,000; Full time

Job summary

The Travel Corporation is seeking aSenior Manager, CRM & Automation – Trade to lead the strategy, evolution and execution of CRM and lifecycle marketing for TTC Tour Brands' trade partners. This role partners across Sales, Marketing, Data, Technology and DTC CRM & Retention to improve advisor onboarding, engagement and performance.

The role emphasizes strategic leadership, team development and cross-functional partnership while maintaining hands-on CRM expertise to guide the work when

Qualifications

• Extensive experience leading CRM and lifecycle marketing initiatives.
• Proven ability to translate commercial objectives into CRM solutions.
• Strong leadership and people-management capabilities.
• Data-driven approach to measure CRM impact and opportunities.

Responsibilities

• Shape and lead the evolution of Trade CRM roadmap and lifecycle strategy across onboarding, activation, training, engagement, conversion and retention.
• Lead the development of lifecycle programs within Salesforce Marketing Cloud with multi-stage journeys and personalized communications.

Skills

CRM leadership

Cross-functional collaboration

People leadership

Data-driven decision making

Tools

Salesforce Marketing Cloud

Job description

The Travel Corporation is seeking aSenior Manager, CRM & Automation – Trade to lead the strategy, evolution and execution of CRM and lifecycle marketing for TTC Tour Brands' trade partners. This role partners across Sales, Marketing, Data, Technology and DTC CRM & Retention to improve advisor onboarding, engagement and performance.

The role emphasizes strategic leadership, team development and cross-functional partnership while maintaining hands-on CRM expertise to guide the work when