Senior Creator Strategy Lead

#paid; United States Virgin Islands; On-site; USD 120,000 - 180,000; Full time

Job summary

#paid is on a mission to empower creators through a marketplace connecting vetted creators with iconic brands. As a Strategist, you will shape end-to-end pre-sale and post-sale strategy, crafting ideas that win pitches and stay with campaigns through to renewal.

You’ll lead budget planning, measurement, and proactive packaging across creator mix, media, and distribution. The role requires 8+ years in brand/creative strategy, a track record of winning pitches, and fluency across major social

Qualifications

• 8+ years in brand, creative, social, or creator strategy (or equivalent demonstrated experience), with a portfolio of ideas that shipped and performed
• A record of winning pitches with integrated plans
• Deep fluency in TikTok, Meta/Instagram, YouTube, Pinterest, and Snapchat, and in how creators actually work
• Credibility with senior client stakeholders, and strong writing and presentation skills
• Preferred: enterprise or Fortune 500 clients, regulated categories, social search or AEO experience, and agency or platform experience working across creative and media teams

Responsibilities

• Own the core insight and creative idea, plus the integrated plan behind it: creators, media and distribution, and measurement
• Build proposals and RFP responses with a clear, data-backed case for #paid
• Set the creator mix: when to scale with micro and niche creators, when to concentrate on macro names, and how to combine both
• Build the investment plan, splitting budget across organic content, usage rights and paid amplification, and set channel mix and flighting
• Define KPIs and benchmarks up front, optimize in flight, and turn results into renewal stories
• Stay involved post-sale with creator briefs, content direction, and strategic QA
• Stay ahead of market and platform changes, and translate them into sharper proposal work
• Contribute to proactive packages and first-to-market moments
• Lead strategy on priority enterprise accounts and act as the strategic counterpart to client partner teams in client meetings
• Own the measurement plan in partnership with our Measurement team, Sales, Paid Media & Client Experience
• Mentor Senior Strategists and set quality standards for decks and briefs. This is a player-coach role

Skills

Brand strategy

Creative strategy

Data analysis

Pitch preparation

Client storytelling

Project management

AI tooling

Multi-project management

Tools

TikTok

Meta/Instagram

YouTube

Pinterest

Snapchat

Job description

#paid is on a mission to empower creators through a marketplace connecting vetted creators with iconic brands. As a Strategist, you will shape end-to-end pre-sale and post-sale strategy, crafting ideas that win pitches and stay with campaigns through to renewal.

You’ll lead budget planning, measurement, and proactive packaging across creator mix, media, and distribution. The role requires 8+ years in brand/creative strategy, a track record of winning pitches, and fluency across major social