Senior Creative Strategist: Lead High-Impact Campaigns

Proof Products

Columbus (OH)

On-site

USD 90,000 - 130,000

Full time

14 days+

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Benefits offered by this job

Friends and family discount

Paid time off

Paid lunch breaks

Direct influence on company growth

Job summary

PROOF is seeking a Senior Creative Strategist in Columbus, OH to shape the brand's future and craft advertising that drives engagement and sales. You will transform insights from galleries, reviews, and competitors into campaigns across Meta, TikTok, YouTube, Amazon, Google, LinkedIn, and national TV.

You will lead creative strategy, content creation, copywriting, and mentorship, guiding campaigns from concept to market with measurable growth.

Qualifications

Proven experience creating advertising campaigns for Meta platforms (Facebook and Instagram).
Strong portfolio demonstrating both static and video advertising content.
Experience developing creative concepts from idea through final production.
Proficiency in motion graphics and video editing.
Experience with product photography and content creation.
Experience using AI-powered creative tools such as ChatGPT, Gemini, Midjourney, or similar platforms.
Ability to manage multiple projects simultaneously in a fast-paced environment.
Strong communication and presentation skills.
Ability to work onsite in Columbus, Ohio.

Responsibilities

Develop advertising concepts, campaign themes, creative angles, and messaging designed to drive customer acquisition and brand growth.
Produce creative assets for Meta, TikTok, YouTube, Amazon, Google, and other digital channels.
Write advertising copy, scripts, headlines, product descriptions, and marketing messaging.
Capture and edit product photography and video content.
Collaborate with designers, marketers, and leadership to bring concepts from idea to execution.
Analyze campaign performance and use data to improve future creative decisions.
Maintain and evolve PROOF's visual brand standards across all customer touchpoints.
Manage creative production schedules and project priorities.
Mentor, collaborate with, and provide feedback to other creative team members.
Help establish creative processes and workflows that improve efficiency, consistency, and output quality.