Senior Creative Strategist

Proof Products; Columbus (OH); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Friends and family discount

Paid time off

Paid lunch breaks

Direct influence on company growth

Job summary

PROOF is seeking a Senior Creative Strategist in Columbus, OH to shape the brand's future and craft advertising that drives engagement and sales. You will transform insights from galleries, reviews, and competitors into campaigns across Meta, TikTok, YouTube, Amazon, Google, LinkedIn, and national TV.

You will lead creative strategy, content creation, copywriting, and mentorship, guiding campaigns from concept to market with measurable growth.

Qualifications

• Proven experience creating advertising campaigns for Meta platforms (Facebook and Instagram).
• Strong portfolio demonstrating both static and video advertising content.
• Experience developing creative concepts from idea through final production.
• Proficiency in motion graphics and video editing.
• Experience with product photography and content creation.
• Experience using AI-powered creative tools such as ChatGPT, Gemini, Midjourney, or similar platforms.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Strong communication and presentation skills.
• Ability to work onsite in Columbus, Ohio.

Responsibilities

• Develop advertising concepts, campaign themes, creative angles, and messaging designed to drive customer acquisition and brand growth.
• Produce creative assets for Meta, TikTok, YouTube, Amazon, Google, and other digital channels.
• Write advertising copy, scripts, headlines, product descriptions, and marketing messaging.
• Capture and edit product photography and video content.
• Collaborate with designers, marketers, and leadership to bring concepts from idea to execution.
• Analyze campaign performance and use data to improve future creative decisions.
• Maintain and evolve PROOF's visual brand standards across all customer touchpoints.
• Manage creative production schedules and project priorities.
• Mentor, collaborate with, and provide feedback to other creative team members.
• Help establish creative processes and workflows that improve efficiency, consistency, and output quality.

Skills

Facebook Ads

Instagram Ads

Video Editing

Motion Graphics

Product Photography

AI Tools

Project Management

Communication

Tools

Adobe Illustrator

Video Editing

Studio Lighting

AI Image Generation

Marketing Copywriting

Job description

Schedule: 8-hour shifts, Monday - Friday

About PROOF

PROOF is a veteran-owned, founder-led ecommerce brand. Our explosive growth is fueled by strategic marketing coupled with a relentless focus on customer satisfaction.

We operate with a lean, highly talented team where every individual has a meaningful impact on the company's success. We value initiative, accountability, curiosity, and problem-solving ability.

We design products that our customers are not only happy with, but genuinely proud to own. The PROOF Wallet, launched in 2024, disrupted the billion-dollar wallet industry within six months of its debut. Our products are built for customers who appreciate craftsmanship, functionality, and thoughtful design.

As a direct-to-consumer brand, creative advertising sits at the center of our growth strategy. We are constantly launching new products and finding innovative ways to tell our story through compelling visual content. We're looking for a Senior Creative Strategist who can help shape the future of the brand and create advertising that drives both engagement and sales.

Your Role

You will seek inspiration from all available sources: galleries, videos, competitors, magazines, textbooks, customer reviews, social media comments, dreams, and memories and then transform those insights into compelling campaigns that introduce PROOF products to the world.

The creative work you develop will be distributed across Facebook, Instagram, TikTok, YouTube, Amazon, Google, LinkedIn, and national television, supported by multimillion-dollar advertising budgets.

Every concept you create will receive immediate real-world feedback from customers. You will have the rare opportunity to see your ideas move directly from concept to market, and know exactly how they performed.

This role combines creative strategy, content creation, advertising, copywriting, leadership, and execution. You will help establish the creative direction of the company while building advertising that drives measurable business growth.

You Might Be a Great Fit If...

• You thrive in a high-energy, fast-paced environment.
• You become obsessed with bringing ideas to life.
• You are energized by pushing beyond conventional advertising and design.
• You constantly study advertising, storytelling, design, psychology, and emerging technology.
• You care as much about performance as aesthetics.
• You are always searching for better tools, techniques, and ideas.
• You crave constructive criticism because it makes your work stronger.
• You take ownership of outcomes and hold yourself to a high standard.

Responsibilities

• Develop advertising concepts, campaign themes, creative angles, and messaging designed to drive customer acquisition and brand growth.
• Produce creative assets for Meta, TikTok, YouTube, Amazon, Google, and other digital channels.
• Write advertising copy, scripts, headlines, product descriptions, and marketing messaging.
• Capture and edit product photography and video content.
• Collaborate with designers, marketers, and leadership to bring concepts from idea to execution.
• Analyze campaign performance and use data to improve future creative decisions.
• Maintain and evolve PROOF's visual brand standards across all customer touchpoints.
• Manage creative production schedules and project priorities.
• Mentor, collaborate with, and provide feedback to other creative team members.
• Help establish creative processes and workflows that improve efficiency, consistency, and output quality.

What Success Looks Like

In your first year, you will:

• Launch advertising campaigns viewed by millions of consumers.
• Help shape the creative direction of one of the fastest-growing brands in our category.
• Develop advertising concepts that directly contribute to revenue growth.
• Build creative systems that increase both output quality and efficiency.
• Become a trusted creative leader within the organization.
• Produce work that competitors study and customers remember.

Required Qualifications

• Proven experience creating advertising campaigns for Meta platforms (Facebook and Instagram).
• Strong portfolio demonstrating both static and video advertising content.
• Experience developing creative concepts from idea through final production.
• Proficiency in motion graphics and video editing.
• Experience with product photography and content creation.
• Experience using AI-powered creative tools such as ChatGPT, Gemini, Midjourney, or similar platforms.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Strong communication and presentation skills.
• Exceptional organizational skills and attention to detail.
• Ability to work onsite in Columbus, Ohio.

Preferred Qualifications

• Experience working with ecommerce or direct-to-consumer brands.
• Leadership, mentoring, or project management experience.
• Advanced understanding of consumer psychology and digital advertising best practices.

Technical Skills

You do not need to be an expert in every tool listed below. However, you should be highly capable in several of them and excited to continuously expand your skillset.

• Adobe Illustrator
• Motion graphics and video editing
• Product photography
• Studio lighting
• AI image generation tools
• Marketing copywriting
• Visual storytelling

What You'll Get

• Friends and family discount
• Paid time off
• Paid lunch breaks
• Direct influence on company growth and creative direction
• Opportunity to work on campaigns backed by multimillion-dollar advertising budgets
• High-autonomy environment where great ideas are quickly brought to life
• The ability to see your creative work directly impact business results

Our Hiring Philosophy

We care far more about the quality of your portfolio than where you went to school, what certifications you have, or the names on your resume.

Show us exceptional work. Show us how you think. Show us your ability to turn ideas into results.

If you can do that, we want to meet you.

Experience Required: Minimum 2 years in a related creative, advertising, marketing, or design role.

Ability to Commute or Relocate: Columbus, OH 43204 (Relocate before starting work)