Senior Creative Strategist (United States)

your Jared; Northern (KY); Hybrid; USD 120,000 - 280,000; Full time

Job summary

Advantage HQ is hiring a Senior Creative Strategist to manage end-to-end video production and testing across TikTok, Meta, YouTube and Google Ads, turning concepts into high-performing ads.

You will blend storytelling with analytics, collaborating with producers and strategy leads, writing scripts and copy, and using data to drive creative iteration. This full-time, remote role in the United States offers $120K–$280K USD per year.

Qualifications

• 5+ years of relevant experience.
• Paid social or Direct Response experience; work/writing samples welcome.
• Ability to learn quickly from training and examples.
• Strong written and verbal communication skills.
• Analytical mindset with data-driven decision making.
• Solid project management skills with multiple priorities.
• Solid understanding of social platforms (IG, TikTok, Facebook).
• Experience with FB Ads Manager and other platforms like TikTok/YouTube/Snapchat.
• Proficient with Google Suite (Gmail, Docs, Sheets, Slides).
• Able to thrive in a fast-paced, deadline-driven environment.

Responsibilities

• Create performance ads that drive client revenue growth.
• Use data, research, and insights to form creative strategy.
• Analyze data in Meta Ads Manager, TikTok Ads Manager, and others.
• Collaborate with Post-Production and Production to produce videos.
• Write scripts and copy for video, image ads, and emails.
• Ensure visuals match the outlined ad strategy.
• Provide feedback aligned to the creative strategy.
• Iterate based on feedback from the Creative Strategy Lead.
• Analyze results of tests and drive iteration.
• Plan weekly strategic account activity with oversight.

Skills

Paid social

Direct Response

Excellent written and verbal comms

Analytical mindset

Project management

Social media platforms knowledge

FB Ads Manager / TikTok Ads Manager

Google Suite

Fast-paced / deadline-driven

Tools

FB Ads Manager

TikTok Ads Manager

YouTube Ads

Snapchat Ads

Google Ads

Job description

Senior Creative Strategist (United States)

About the role:

We are currently hiring Creative Strategists to manage the creative production process for our portfolio of brands at Advantage HQ. As a Creative Strategist, you will be responsible for managing the entire video production and iteration process end-to-end, from concept to scriptwriting to live testing on TikTok, Facebook, Instagram, YouTube and Google Ads.

Creative Strategists are the storytellers behind each video ad. This person is creative and analytical: they must be able to communicate a clear message through short form video and determine the best ways to vary content for different audiences. They will utilize both video and written language to craft compelling stories out of raw footage. They work alongside content creators and video editors but should have a demonstrated proficiency with visual communication and pacing.

About us:

Advantage HQ is a tech-enabled growth firm helping leading brands scale profitably and predictably. We combine full-service performance marketing with proprietary tech, including:

• A creator marketplace managing over 80,000 influencer partnerships monthly
• An AI-powered platform to streamline discovery, outreach, and whitelisting
• Proven playbooks in influencer marketing, paid media, performance creative, and CRO

We’re trusted by 200+ high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 100+ growth operators, analysts, and creatives manages over $500M in annual media spend and drives meaningful bottom-line impact for our partners.

Responsibilities:

You will create performance ads that convert to client revenue growth by:

• Utilizing data, research, and creative insights to formulate effective creative strategy
• Analyzing data in platforms like Atria, Meta Ads Manager and TikTok Ads Manager
• Performing consumer, product, and competitor research using basic tools/resources
• Collaborating with Post-Production, Production, and your Creative Strategy Lead to produce videos
• Writing scripts and copy for video, static image ads, email campaigns.
• Ensuring visuals match creative strategy outlined for the ad
• Giving feedback that aligns to the creative strategy of the ad
• Executing on feedback given by your Creative Strategy Lead
• Analyzing the results of creative tests and utilizing this analysis to iterate
• With oversight from your Creative Strategy Lead, responsible for weekly strategic account planning
• Identifying top-performing concepts within accounts using data and creative analysis
• Identifying effective concepts/trends in the social media ecosystem

Required Skills And Qualifications:

• 5+ years of relevant experience
• Paid social or Direct Response experience (work/writing samples are a big plus)
• Able to learn from training/examples and quickly execute new skills
• Excellent written and verbal communication skills, with the ability to communicate complex ideas clearly and persuasively
• Analytical mindset with the ability to interpret data, draw actionable insights, and make data-driven decisions
• Strong project management skills, with the capacity to manage multiple projects, meet deadlines, and adapt to changing priorities
• Strong understanding of social media (frequent user of at least one of these platforms: Instagram, TikTok, Facebook)
• Experience with FB Ads Manager, and/or experience with other ad platforms including TikTok, Youtube, Snapchat
• Able to work comfortably across Google Suite (Gmail, Docs, Sheets, Slides)
• Ability to thrive in a fast-paced, deadline-driven work environment and adapt to evolving industry trends and best practices

Additional details:

• This is a full-time, remote position
• The annual compensation range is $120K-$280K USD which includes base, performance bonus and equity.