Performance Creative Strategist – Meta Ads & E-Commerce

Paired; United States; Remote; USD 70,000 - 120,000; Full time

Job summary

Paired is seeking a Performance Creative Strategist to own the strategy behind paid social creative across Meta and other performance channels. You’ll use performance data, customer research, and clear hypotheses to decide what the team should produce next—and why.

You’ll build a steady pipeline of new concepts, turn insights into actionable briefs, and help the team identify and scale winning creative. This role focuses on performance creative strategy, not on managing social accounts or buying

Qualifications

• Experience developing creative strategy for a performance-driven e-commerce brand or agency.
• Strong understanding of Meta advertising and direct-response creative.
• Ability to interpret ad performance data and use it to make creative decisions.

Responsibilities

• Own the creative strategy for paid social across Meta and other performance channels.
• Maintain a pipeline of new concepts and variations for testing.
• Review creative performance to identify winning hooks, formats, angles, products, audiences, and offers.
• Write detailed briefs for video ads, static ads, UGC, founder-led content, and product demos.
• Develop hooks, scripts, headlines, calls to action, and messaging angles.
• Collaborate with creators, video editors, designers, media buyers, and the founder to bring concepts to life.
• Research customers, reviews, support conversations, competitors, trends, and adjacent markets to uncover insights.
• Structure tests so the team can clearly understand what changed, why it changed, and what was learned.
• Monitor creative fatigue and plan replacements before performance declines.
• Keep concepts accurate to the products and on brand while moving the creative roadmap forward.

Skills

Creative strategy

Meta ads

Data-driven decisions

Copywriting

Brief writing

Collaboration

English proficiency

Job description

Performance Creative Strategist – Meta Ads & E-Commerce — Remote

This is a high-leverage, strategy-focused role that sits at the intersection of data, copywriting, and paid media — a skill set in growing demand as e-commerce brands scale their performance marketing. The title "Performance Creative Strategist" is a relatively modern specialization that commands strong market rates, typically $60,000–$100,000+ annually at agencies and $70,000–$120,000 at in‑house brands, depending on experience.

• Advanced Meta Ads creative testing methodology and funnel analysis
• Direct-response copywriting and hook development
• UGC and video ad production briefing
• Customer research and competitive intelligence
• Cross-functional collaboration with creators, designers, and media buyers

Career trajectory: This role is a strong stepping stone toward Head of Growth, Creative Director (Performance), or Paid Social Director titles. Demand for creative strategists who can translate data into concepts is rising steeply as brands invest more in paid social.

Green flags: The role has clear ownership, direct access to the founder, and a focused brief — avoiding the "social media manager" trap. The success metrics are well‑defined, suggesting a results‑oriented culture.

Potential considerations: The company and exact team size are not disclosed, which is typical for agency-placed roles. Candidates should ask about team size, creative output volume expectations, and how performance is measured during the interview process.

Our client is a fast‑growing e-commerce brand in the action sports and camera‑mounting space. Its products help riders and athletes capture footage across motorcycle, motocross, mountain biking, cycling, snow sports, automotive, and other action sports.

Paid social is a major driver of the brand's growth, and creative is one of its biggest opportunities to improve performance.

Role Overview

We're looking for a Performance Creative Strategist to own the strategy behind paid social creative across Meta and other performance channels. You'll use performance data, customer research, and clear hypotheses to decide what the team should produce next—and why.

You'll build a steady pipeline of new concepts, turn insights into actionable briefs, and help the team identify and scale winning creative. This role focuses on performance creative strategy. It does not involve managing social media or buying media, and it goes beyond making content look good.

Responsibilities

• Own the creative strategy for paid social across Meta and other performance channels.
• Maintain a consistent pipeline of new concepts and variations for testing.
• Review creative performance to identify winning hooks, formats, angles, products, audiences, and offers—and translate those findings into clear next steps.
• Write detailed briefs for video ads, static ads, UGC, founder‑led content, and product demos.
• Develop hooks, scripts, headlines, calls to action, and messaging angles.
• Collaborate with creators, video editors, designers, media buyers, and the founder to bring concepts to life.
• Research customers, reviews, support conversations, competitors, trends, and adjacent markets to uncover creative insights.
• Structure tests so the team can clearly understand what changed, why it changed, and what was learned.
• Monitor creative fatigue and plan replacements before performance declines.Adapt winning concepts across products, formats, audiences, and markets.
• Keep concepts accurate to the products and on brand while moving the creative roadmap forward.

Requirements

• Experience developing creative strategy for a performance-driven e-commerce brand or agency. This is the core requirement.
• Strong understanding of Meta advertising and direct-response creative.
• Ability to interpret ad performance data and use it to make creative decisions, not just produce reports.
• Understanding of hooks, awareness levels, customer objections, offers, positioning, and purchase motivation.
• Ability to distinguish a genuinely new concept from a minor visual variation.
• Experience writing briefs, hooks, scripts, and ad concepts, and collaborating with creators, editors, designers, or media buyers.
• Comfort giving clear, specific feedback and receiving direct feedback in return.
• Strong organization across multiple products, audiences, and tests.
• Strong written and spoken English.
• Experience in action sports, motorcycles, cycling, cameras, or enthusiast products is a plus, but not required.

What Success Looks Like

• The creative team knows what to produce next and why.
• New concepts are ready before the pipeline runs dry, and briefs are clear enough to execute without unnecessary back‑and‑forth.
• Creative decisions are backed by data, customer research, or a clear hypothesis.
• Winning concepts are identified, analysed, and expanded quickly.
• Failed tests still provide useful insights.
• The number of profitable, scalable creatives increases over time.
• Products are represented accurately, without misleading claims.
• Creative output becomes more consistent without losing quality.

Is this role fully remote or does it require working from a specific location? The role is fully remote with flexible hours. Paired recruits globally, and there is no stated requirement to work from a specific country or timezone. Does this role involve managing social media accounts or buying media? No. This role is specifically focused on performance creative strategy — it does not involve social media management or media buying. What industry experience is preferred for this role? The core requirement is experience with creative strategy for a performance-driven e-commerce brand or agency. Experience in action sports, motorcycles, cycling, or cameras is a bonus but not required. What is the salary for this position? The job listing mentions a competitive salary paid in USD, but does not specify an exact range. Candidates should discuss compensation during the interview process. What platforms will I be developing creative strategy for? The primary focus is Meta (Facebook and Instagram), with the role also covering other performance channels as the brand grows.

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