Senior Creative Strategist: Data-Driven Brand Catalyst

Salesforce; Seattle (WA); On-site; USD 143,000 - 217,000; Full time

Job summary

Salesforce is seeking a Creative Strategist who bridges data-driven market understanding with world-class creative execution. You will lead the end-to-end creative strategy lifecycle across advertising, sports partnerships, internal campaigns, and events.

Translate insights into powerful creative briefs guiding teams and ensuring on-brief delivery. You will validate concepts through testing, collaborate with Brand Strategy, Brand Management, and Campaign Creative to ensure strategic alignment,

Qualifications

• 8+ years of experience in creative strategy, brand planning, or creative insights/research roles, with at least 3 years in B2B tech or large-scale global brands.
• Expertise spanning multiple creative disciplines: advertising, sports partnerships, experiential/events, and internal communications.
• A strong portfolio of creative briefs and strategies that led to measurable business impact and award-winning creative.
• Strong creative instincts rooted in audience understanding and competitive differentiation.
• Excellent written, verbal, and presentation skills, capable of influencing creative teams and executive stakeholders. You can “speak Creative” and deliver guidance that inspires.
• Strong qualitative and quantitative research skills, with a proven track record of gathering data, uncovering market perceptions, and synthesizing findings into clear strategic narratives.
• Experience designing and leading creative validation and message testing.
• Experience advancing cross-functional initiatives with stakeholders across functions, geographies, and operating units in fast-paced, high-performance environments.
• BA/BS required; MBA a plus.

Responsibilities

• Own the end-to-end creative lifecycle: generate insights, inform strategy, work with creatives, and lead validation testing of the resulting creative.
• Stay on the pulse: gather insights on audience perception and market needs.
• Differentiate the brand by monitoring the competitive landscape and defining a distinct voice.
• Develop creative strategy: translate data into audience insights for advertising, partnerships, internal campaigns, and events.
• Lead creative testing: guide pre-market and in-market testing with vendors and internal teams to validate concepts and ROI.
• Partner across teams: collaborate with Brand Strategy, Brand Management, and Campaign Creative to ensure strategic alignment.
• Brand advocacy: act as a brand advocate within Marketing and Salesforce’s global organization.

Skills

Creative strategy

Brand planning

Creative insights

B2B tech experience

Executive presentation

Education

Bachelor's degree

MBA preferred

Job description

Salesforce is seeking a Creative Strategist who bridges data-driven market understanding with world-class creative execution. You will lead the end-to-end creative strategy lifecycle across advertising, sports partnerships, internal campaigns, and events.

Translate insights into powerful creative briefs guiding teams and ensuring on-brief delivery. You will validate concepts through testing, collaborate with Brand Strategy, Brand Management, and Campaign Creative to ensure strategic alignment,