Senior Creative Strategist: Data-Driven Brand Visionary

salesforce.com, inc.; Chicago (IL); On-site; USD 143,000 - 217,000; Full time

Job summary

Salesforce seeks a Creative Strategist to bridge data-driven market understanding with world-class creative execution within the Global Brand & Creative team. You will lead the end-to-end creative strategy lifecycle across advertising, sports partnerships, internal campaigns, and events.

You will translate insights into compelling strategies for briefs, guide testing, and collaborate with Brand Strategy, Brand Management, and Campaign Creative to ensure campaigns are strategically sound and

Qualifications

• 8+ years in creative strategy, brand planning, or insights roles, incl. 3+ years in B2B tech or large brands.
• Experience spanning advertising, sports partnerships, experiential/events, and internal comms.
• A strong portfolio of briefs and strategies with measurable impact and award-winning work.
• Strong audience insight, competitive differentiation, and storytelling abilities.
• Excellent written, verbal, and presentation skills; capable of influencing executives.
• Proven track record in qualitative and quantitative research and data-driven narratives.
• Experience leading validation and messaging tests across campaigns.

Responsibilities

• Own end-to-end creative lifecycle: generate insights, craft strategy, brief creatives, and lead validation testing.
• Stay on the pulse: gather insights on audience perception and needs to inform work.
• Differentiate the brand by monitoring the competitive landscape and defining a strong voice.
• Develop strategies translating data into actionable audience insights for major campaigns.
• Lead creative testing with vendors and teams to validate concepts and ROI.
• Partner with Brand Strategy, Brand Management, and Campaign Creative to ensure strategic soundness.
• Advocate for the brand within Marketing and Salesforce globally.

Skills

Creative Strategy

Brand Planning

Insights/Research

Storytelling

Presentations

Stakeholder Management

Team Leadership

Education

BA/BS

MBA (plus)

Job description

Salesforce seeks a Creative Strategist to bridge data-driven market understanding with world-class creative execution within the Global Brand & Creative team. You will lead the end-to-end creative strategy lifecycle across advertising, sports partnerships, internal campaigns, and events.

You will translate insights into compelling strategies for briefs, guide testing, and collaborate with Brand Strategy, Brand Management, and Campaign Creative to ensure campaigns are strategically sound and