Senior Creative Strategist: Data-Driven Brand Leader—Equity

Socket.dev; Chicago (IL); On-site; USD 143,000 - 217,000; Full time

Job summary

Salesforce is seeking a Creative Strategist who bridges data-driven market understanding with world-class creative execution. Lead end-to-end strategy across advertising, partnerships, internal campaigns, and events. Translate insights into compelling briefs and guide teams to validate and optimize creative with measurable ROI.

You will work closely with Brand Strategy, Brand Management, and Campaign Creative to ensure strategic alignment and creative excellence across the org.

Qualifications

• 8+ years in creative strategy, brand planning or creative insights/research roles.
• Experience spanning multiple disciplines: advertising, sports partnerships, events, internal comms.
• Strong portfolio of briefs/strategies with measurable impact.

Responsibilities

• Own end-to-end creative lifecycle from insights to on-brief execution and validation testing.
• Gather insights to understand audience needs and market perception.
• Differentiate the brand by monitoring the competitive landscape and establishing a strong voice.
• Translate data into actionable audience insights for campaigns, partnerships, and events.
• Lead testing of concepts with vendors and internal teams to prove ROI.

Skills

Creative strategy

Brand planning

Audience insights

Executive influence

Education

Bachelor's degree

MBA

Job description

Salesforce is seeking a Creative Strategist who bridges data-driven market understanding with world-class creative execution. Lead end-to-end strategy across advertising, partnerships, internal campaigns, and events. Translate insights into compelling briefs and guide teams to validate and optimize creative with measurable ROI.

You will work closely with Brand Strategy, Brand Management, and Campaign Creative to ensure strategic alignment and creative excellence across the org.