Senior Creative Strategist - Brand Strategy & Growth

Salesforce; Illinois; On-site; USD 120,000 - 180,000; Full time

Job summary

Salesforce Illinois is seeking a Creative Strategist to bridge data-driven market understanding with world-class creative execution. You will lead end-to-end creative strategy across advertising, sports partnerships, internal campaigns and events.

You will translate insights into potent strategies, guide creative teams, and oversee validation testing to ensure ROI. The role reports to the Director, Creative Strategy and drives brand awareness and alignment across the Marketing org.

Qualifications

• 8+ years of experience in creative strategy, brand planning, or related roles.
• Experience in B2B tech or large global brands.
• Portfolio of briefs and strategies with measurable impact.
• Strong ability to translate data into creative briefs and strategies.
• Excellent communication and presentation skills for executives.
• Experience leading cross-functional initiatives across geographies.
• BA/BS required; MBA a plus.

Responsibilities

• Own the end-to-end creative lifecycle, from insights to on-brief delivery and validation testing.
• Spearhead insight gathering to understand audience needs.
• Differentiate the brand by monitoring the competitive landscape.
• Develop creative strategies and briefs across advertising, partnerships, campaigns, and events.
• Lead creative testing with vendors and internal teams to validate concepts and ROI.
• Collaborate with Brand Strategy, Brand Management, and Campaign Creative to ensure strategic soundness.
• Advocate for the brand within Marketing and across Salesforce globally.

Skills

Creative strategy

Brand planning

Creative insights

Stakeholder influence

Data-driven insights

Cross-functional collaboration

Education

Bachelor's degree (BA/BS)

MBA (plus)

Job description

Salesforce Illinois is seeking a Creative Strategist to bridge data-driven market understanding with world-class creative execution. You will lead end-to-end creative strategy across advertising, sports partnerships, internal campaigns and events.

You will translate insights into potent strategies, guide creative teams, and oversee validation testing to ensure ROI. The role reports to the Director, Creative Strategy and drives brand awareness and alignment across the Marketing org.