Creative Lead, Integrated Campaigns

Salesforce; Illinois; On-site; USD 140,000 - 210,000; Full time

Job summary

Salesforce is seeking a Creative Lead, Integrated Campaigns Creative, to drive creative development for SMB marketing. You will lead a multidisciplinary team of designers and copywriters, translating business priorities into compelling cross-channel campaigns across digital, social, content, and events.

You will partner with SMB Marketing and Creative leadership, balancing hands-on writing with mentorship, while championing the thoughtful use of generative AI to accelerate ideation and execution.

Qualifications

• BA or BFA in Advertising, Marketing, Communications, Art, Journalism, Design, Writing, or equivalent.
• 8+ years of copywriting, creative development, art direction, or related discipline.
• 4+ years leading, managing, or developing creative talent.
• A strong portfolio demonstrating exceptional writing, conceptual thinking, storytelling, and visual sensibility across integrated campaigns and channels.

Responsibilities

• Manage and develop a multidisciplinary team of designers and copywriters through coaching, feedback, and creative guidance.
• Partner closely with SMB Product Marketing and Marketing teams to translate business, product, audience, and customer priorities into compelling creative.
• Balance people leadership with hands-on writing, concepting, narrative development, and creative problem-solving.
• Develop integrated ideas alongside designers and copywriters, connecting verbal and visual thinking and bringing a strong visual point of view to the work.
• Guide creative from brief through execution, maintaining a high bar for concept, writing, visual craft, storytelling, and brand consistency.
• Support creative across integrated campaigns, demand generation, digital, social, content, product storytelling, events, and experiences.
• Partner with Creative Operations and Creative leadership to prioritize workload and focus the team on the highest-impact work.
• Collaborate with internal teams, agencies, and production partners, providing clear creative direction and feedback.
• Present creative concepts and recommendations clearly to Creative leadership and cross-functional stakeholders.
• Champion thoughtful use of generative AI to accelerate ideation, experimentation, and execution.

Skills

Copywriting

Leadership

Creative development

Art direction

Storytelling

Visual design

Education

BA/BFA in Advertising, Marketing, Communications, Art, Journalism, Design, Writing, or equivalent

Tools

Generative AI tools

Job description

Salesforce is seeking a Creative Lead, Integrated Campaigns Creative, to drive creative development for SMB marketing. You will lead a multidisciplinary team of designers and copywriters, translating business priorities into compelling cross-channel campaigns across digital, social, content, and events.

You will partner with SMB Marketing and Creative leadership, balancing hands-on writing with mentorship, while championing the thoughtful use of generative AI to accelerate ideation and execution.