Senior Content Design Lead: Storefront Growth

Rocket Companies, Inc.; United States; A distancia; USD 118.000 - 250.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health benefits

Descripción de la vacante

Rocket Companies, Inc. is seeking a Lead Content Designer for Storefronts & Growth to define and deliver content strategy for public, customer-facing experiences that drive awareness, consideration, conversion, and trust.

You will blend growth, marketing, and experience thinking across product marketing, content strategy, UX writing, and brand voice. The role anchors in Rocket’s public digital experiences, shaping narratives, product storytelling, launch messaging, and market readiness.

Formación

• 7+ years of experience in content design, UX writing, content strategy, or a related discipline.
• A portfolio demonstrating strategic and hands-on content design across complex, customer-facing digital experiences.
• Experience leading end-to-end content design from discovery and narrative development through prototyping, validation, implementation, and optimization.
• Openness, curiosity, and hands-on experience using AI within the content design workflow, including tools such as Figma Make, Claude, ChatGPT, or similar platforms.
• Strong understanding of information architecture, interaction design, accessibility, voice and tone, and writing for responsive web and mobile experiences.
• Experience using research, analytics, experimentation, and customer feedback to improve content effectiveness.
• Ability to translate complex customer, product, and business problems into clear, useful, and persuasive experiences.
• Excellent communication, storytelling, facilitation, and collaboration skills, including the ability to articulate content decisions and influence cross-functional partners.
• Experience creating scalable content frameworks, standards, systems, or reusable patterns.
• Experience mentoring content designers and raising the quality of work through critique and feedback.

Responsabilidades

• Lead end-to-end content design for key initiatives, from discovery and narrative development through prototyping, launch, and optimization.
• Define and scale high-performing content styles, messaging strategies, and narrative patterns across Storefronts and growth-oriented journeys.
• Use research, testing, and performance insights to improve content effectiveness and codify what works through repeatable frameworks and standards.

Conocimientos

Content design

UX writing

Content strategy

AI in content workflow

Information architecture

Accessibility

Voice and tone

Cross-functional collaboration

Mentoring

Herramientas

Figma Make

Claude

ChatGPT

Descripción del empleo

Rocket Companies, Inc. is seeking a Lead Content Designer for Storefronts & Growth to define and deliver content strategy for public, customer-facing experiences that drive awareness, consideration, conversion, and trust.

You will blend growth, marketing, and experience thinking across product marketing, content strategy, UX writing, and brand voice. The role anchors in Rocket’s public digital experiences, shaping narratives, product storytelling, launch messaging, and market readiness.