Senior Creative Lead – Banking & Product Storytelling

Citizens Financial; United States; On-site; USD 90,000 - 150,000; Full time

Job summary

Citizens Financial in the United States seeks a Creative Squad Lead, Consumer Banking to steer a team of designers and writers in delivering integrated marketing that builds awareness, consideration, acquisition, engagement and retention for Citizens checking and deposit products.

The role blends strategic creative leadership with deep knowledge of consumer banking, performance marketing, and regulated communications, turning complex product features into clear, customer-centered storytelling

Qualifications

• 7+ years of experience in creative leadership, advertising, brand marketing, performance marketing, financial services marketing, consumer products, retail, or related field.
• Emphasis on copy writing, concepting, and content creation over visual communication.
• Strong portfolio demonstrating integrated campaigns and outcomes.

Responsibilities

• Participate in development, review, and approval of creative briefs aligned with business objectives and audience insights.
• Lead creative development across integrated acquisition campaigns, product launches, promotional offers, onboarding, lifecycle communications, cross-sell, and always-on marketing.
• Translate checking and deposit propositions into simple, differentiated, customer-centered stories that drive clarity and action.
• Balance brand-building with direct-response discipline to ensure distinctive and performant work.
• Champion connected customer experiences across paid, owned, branch, digital, social, email, direct mail, landing pages, video, and in-app channels.

Skills

Copywriting

Creative leadership

Brand marketing

Performance marketing

Consumer banking marketing

Financial services marketing

Job description

Citizens Financial in the United States seeks a Creative Squad Lead, Consumer Banking to steer a team of designers and writers in delivering integrated marketing that builds awareness, consideration, acquisition, engagement and retention for Citizens checking and deposit products.

The role blends strategic creative leadership with deep knowledge of consumer banking, performance marketing, and regulated communications, turning complex product features into clear, customer-centered storytelling