Senior Creative Director, Wealth & Private Banking

Citizens Bank; Westwood (MA); Hybrid; USD 125,000 - 158,000; Full time

Benefits offered by this job

Medical, dental and vision coverage

Retirement benefits

Education reimbursement

Wellness programs

Flexible work arrangements

Job summary

Citizens Bank is seeking a Creative Squad Lead for Private Bank & Wealth Management to drive premium client experiences. The role leads a squad of designers and copywriters, translating complex financial concepts into sophisticated communications for high-net-worth audiences.

Working closely with executive stakeholders, you will shape brand storytelling, ensure regulatory-compliant yet compelling design, and oversee campaigns across digital, print, and events.

Qualifications

• 7+ years of experience in creative leadership, branding, luxury marketing, financial services marketing, or related fields.
• Strong portfolio demonstrating premium design, brand stewardship, and strategic creative leadership.
• Experience developing communications for affluent, executive, luxury, or high-net-worth audiences.
• 5+ years of experience leading creative teams, managing senior stakeholders, and balancing multiple high-priority initiatives.
• Collaborative and strategic leader with a keen attention to detail.

Responsibilities

• Lead the development, review, and approval of Creative Briefs aligned with Private Bank and Wealth Management objectives.
• Direct the creative development of campaigns, client communications, thought leadership materials, events, presentations, and premium client experiences.
• Ensure all creative work reflects a sophisticated, elevated aesthetic for affluent audiences.
• Mentor designers and copywriters to deliver premium-quality work.
• Foster craftsmanship and consistency across all client-facing materials.

Skills

Creative leadership

Brand stewardship

Luxury marketing

Executive communication

Team leadership

Stakeholder management

Financial services marketing

Job description

Citizens Bank is seeking a Creative Squad Lead for Private Bank & Wealth Management to drive premium client experiences. The role leads a squad of designers and copywriters, translating complex financial concepts into sophisticated communications for high-net-worth audiences.

Working closely with executive stakeholders, you will shape brand storytelling, ensure regulatory-compliant yet compelling design, and oversee campaigns across digital, print, and events.