Creative Squad Lead, Consumer Banking

Citizens Bank; United States; Hybrid; USD 125,000 - 158,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Retirement benefits

Maternity/Paternity leave

Flexible work arrangements

Education reimbursement

Wellness programs

Job summary

Citizens Bank is seeking a Creative Squad Lead for Consumer Banking to guide ateam of creatives in delivering integrated marketing and communications for Citizens checking and deposit products.

The role blends strategic creative leadership with consumer banking knowledge, performance marketing, and product storytelling in a regulated environment. You will partner with marketing, product, strategy, compliance, and channels to craft distinctive, effective customer journeys.

Qualifications

• 7+ years of experience in creative leadership, advertising, brand marketing, performance marketing, financial services marketing, consumer products, retail, or a related field.

Responsibilities

• Participate in the development, review, and approval of creative briefs, ensuring alignment with objectives and measurable outcomes.
• Lead creative development across integrated acquisition campaigns, product launches, promotional offers, onboarding, lifecycle communications, cross-sell initiatives, and always-on marketing.
• Translate checking and deposit propositions into simple, differentiated, customer-centered stories.
• Balance brand-building with direct-response discipline for distinctive and performing work.
• Champion connected customer experiences across paid, owned, branch, digital, social, email, direct mail, landing pages, video, and in-app channels.
• Lead a squad of designers and copywriters supporting Consumer Banking priorities across acquisition, engagement, and retention.
• Mentor creative talent in product storytelling, performance creative, and regulated communications.
• Partner with Account Management and Operations to anticipate demand and deliver work on time.

Skills

Creative leadership

Brand marketing

Performance marketing

Product storytelling

Copywriting

Team leadership

Consumer banking

Cross-functional collaboration

Job description

Citizens Bank is seeking a Creative Squad Lead for Consumer Banking to guide ateam of creatives in delivering integrated marketing and communications for Citizens checking and deposit products.

The role blends strategic creative leadership with consumer banking knowledge, performance marketing, and product storytelling in a regulated environment. You will partner with marketing, product, strategy, compliance, and channels to craft distinctive, effective customer journeys.