Senior Creative Director, Consumer Banking Campaigns

Citizens Financial Group; Westwood (MA); Hybrid; USD 125,000 - 158,000; Full time

Benefits offered by this job

Comprehensive medical, dental and view

Retirement benefits

Maternity/paternity leave

Flexible work arrangements

Education reimbursement

Wellness programs

Annual discretionary bonus opportunity

Note: Citizens’ paid time off policy

Job summary

Citizens Financial Group in Westwood, MA seeks a Creative Squad Lead for Consumer Banking to translate checking and deposit propositions into customer-centered stories that drive brand and direct-response performance. You will lead a squad of designers and copywriters, mentor 4–6 direct reports, and partner across strategy, compliance, and channels to deliver consistent, compliant, high-quality campaigns.

This role emphasizes clear communication, product storytelling, and scalable creative

Qualifications

• 7+ years of experience in creative leadership in financial services or related fields.
• 5+ years leading creative teams and managing senior stakeholders.
• Strong ability to translate complex products into simple, human messaging.
• Experience with cross-channel marketing and direct-response strategies.

Responsibilities

• Lead creative development for integrated acquisition campaigns, product launches.
• Direct teams to turn propositions into clear, differentiated messaging.
• Balance brand-building with direct-response discipline to deliver performance.
• Mentor talent in product storytelling and regulated communications.

Skills

Copywriting

Concepting

Content creation

Leadership

Job description

Citizens Financial Group in Westwood, MA seeks a Creative Squad Lead for Consumer Banking to translate checking and deposit propositions into customer-centered stories that drive brand and direct-response performance. You will lead a squad of designers and copywriters, mentor 4–6 direct reports, and partner across strategy, compliance, and channels to deliver consistent, compliant, high-quality campaigns.

This role emphasizes clear communication, product storytelling, and scalable creative