Senior Growth Marketing Leader — Consumer Banking

Citizens; Johnston (RI); Hybrid; USD 180,000 - 243,000; Full time

Job summary

Citizens is seeking a Consumer Product Marketing Strategy Leader to shape growth for Consumer Checking, Deposits, and Wealth Management. You will partner with senior leaders to translate business objectives into customer-centric growth strategies that drive household acquisition, deposit growth, and wealth relationship expansion.

Working across analytics, customer experience, product, and marketing teams, you will identify opportunities, develop strategic plans, and ensure marketing investments

Qualifications

• 10+ years of experience in marketing, product marketing, growth strategy, or related disciplines.
• Strong experience in consumer banking or other financial services businesses.
• Demonstrated success developing strategies that drive acquisition, engagement, retention, and profitable growth.
• Proven ability to influence senior stakeholders and lead cross-functional initiatives.
• Strong strategic thinking, analytical, communication, and relationship management skills.
• Expertise in customer-centric marketing, segmentation, lifecycle management, and performance measurement.

Responsibilities

• Partner with Consumer Banking and Wealth leadership to define growth priorities and marketing strategies.
• Serve as a strategic advisor, providing recommendations informed by customer insights, market trends, performance data, and competitive intelligence.
• Identify opportunities to accelerate customer acquisition, engagement, relationship deepening, and retention.
• Align marketing strategy with business objectives, customer needs, and long-term growth goals.

Skills

Strategic thinking

Analytical skills

Communication

Relationship management

Customer-centric marketing

Lifecycle management

Education

Bachelor's degree in Marketing

Job description

Citizens is seeking a Consumer Product Marketing Strategy Leader to shape growth for Consumer Checking, Deposits, and Wealth Management. You will partner with senior leaders to translate business objectives into customer-centric growth strategies that drive household acquisition, deposit growth, and wealth relationship expansion.

Working across analytics, customer experience, product, and marketing teams, you will identify opportunities, develop strategic plans, and ensure marketing investments