Creative Squad Lead - Consumer Banking

Citizens; Westwood (MA); Hybrid; USD 125,000 - 158,000; Full time

Job summary

Citizens is seeking a Creative Squad Lead for Consumer Banking to drive cross-functional, product-focused marketing that blends brand storytelling with performance. You will lead a squad of designers and writers, shaping campaigns across acquisition, onboarding, lifecycle, and retention while ensuring compliance in a regulated industry.

The role emphasizes copy writing and content leadership, collaborating with strategy, product, analytics, and channel teams to deliver distinctive work that

Qualifications

• 7+ years of experience in creative leadership or related field.
• Emphasis on copy writing, concepting, and content creation.
• Strong portfolio with integrated campaigns and product storytelling.
• Experience in banking or regulated environment preferred.
• 5+ years leading creative teams and managing senior stakeholders.
• Ability to simplify complex products into human, persuasive messaging.
• Strong channel strategy, testing, and optimization knowledge.
• Excellent presentation and communication skills.

Responsibilities

• Lead creative development across integrated acquisition campaigns and product launches.
• Mentor designers and copywriters; manage 4-6 direct reports.
• Balance brand integrity with direct-response performance.
• Collaborate with cross-functional teams to deliver compliant, effective work.
• Prioritize resources and deadlines across campaigns and updates.

Skills

Creative leadership

Copywriting

Content creation

Brand storytelling

Performance marketing

Financial services marketing

Stakeholder management

Job description

Citizens is seeking a Creative Squad Lead for Consumer Banking to drive cross-functional, product-focused marketing that blends brand storytelling with performance. You will lead a squad of designers and writers, shaping campaigns across acquisition, onboarding, lifecycle, and retention while ensuring compliance in a regulated industry.

The role emphasizes copy writing and content leadership, collaborating with strategy, product, analytics, and channel teams to deliver distinctive work that