Creative Squad Lead – Banking Product Storytelling

Citizens Bank, N.A.; Westwood (MA); Hybrid; USD 125,000 - 158,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Retirement benefits

Flexible work

Education reimbursement

Parental leave

Job summary

Citizens Bank seeks a Creative Squad Lead, Consumer Banking, reporting to the Executive Creative Director. You will lead a team of designers and copywriters to deliver integrated marketing and product storytelling that grows checking and deposit adoption while protecting brand integrity.

You will partner with marketing, product, strategy, media, analytics, compliance, and production teams to craft distinctive, compliant work across the customer journey.

Qualifications

• 7+ years in creative leadership, advertising, brand marketing, or related field.
• Emphasis on copy writing, concepting, and content creation over visual communication.
• Strong portfolio demonstrating integrated campaign thinking across digital and physical channels.
• Experience creating customer acquisition, lifecycle, promotional, or product marketing communications; banking or regulated sector preferred.
• 5+ years leading creative teams and managing senior stakeholders, balancing multiple initiatives.

Responsibilities

• Develop, review, and approve creative briefs aligned with objectives, product strategies, audience insights, and measurable outcomes.
• Lead creative development across integrated acquisition campaigns, product launches, promotional offers, and lifecycle communications.
• Translate banking propositions into clear, differentiating customer stories with strong value propositions.
• Balance brand-building with direct-response discipline to maintain distinction while driving performance.
• Champion connected customer experiences across paid, owned, branch, digital, social, email, direct mail, landing pages, video, and in-app channels.
• Mentor design and copy talent in product storytelling, performance creative, and regulated communications.

Skills

Creative leadership

Job description

Citizens Bank seeks a Creative Squad Lead, Consumer Banking, reporting to the Executive Creative Director. You will lead a team of designers and copywriters to deliver integrated marketing and product storytelling that grows checking and deposit adoption while protecting brand integrity.

You will partner with marketing, product, strategy, media, analytics, compliance, and production teams to craft distinctive, compliant work across the customer journey.