Senior Copywriter — Enrollment Marketing

Recent Jobs; Gainesville (FL); On-site; USD 59,000 - 72,000; Full time

Benefits offered by this job

Health insurance

State retirement plans

Paid time off

Tuition assistance

PSLF eligible employer

Job summary

The University of Florida's Division of Enrollment Management is seeking a Senior Copywriter to create audience-focused content supporting student recruitment, enrollment, and engagement. You will develop compelling copy across email, websites, marketing materials, digital advertising, video scripts, newsletters, and other communications while upholding university brand standards.

You will translate complex information into clear, engaging content, collaborating with subject matter experts,

Qualifications

• Bachelor's degree in an appropriate area, or an associate’s degree with two years of relevant experience.
• Ability to translate complex information into clear, engaging content.
• Experience developing SEO-focused web content.

Responsibilities

• Develop engaging content across multiple channels (email, websites, marketing collateral, digital ads, newsletters, reports, press releases, video scripts).
• Edit and refine content to maintain brand standards and a consistent voice.
• Collaborate with stakeholders and stakeholders to ensure messaging alignment and messaging effectiveness.

Skills

Strong writing

Editing

Proofreading

Storytelling

SEO content writing

Content strategy

Education

Bachelor's degree or equivalent

Job description

The University of Florida's Division of Enrollment Management is seeking a Senior Copywriter to create audience-focused content supporting student recruitment, enrollment, and engagement. You will develop compelling copy across email, websites, marketing materials, digital advertising, video scripts, newsletters, and other communications while upholding university brand standards.

You will translate complex information into clear, engaging content, collaborating with subject matter experts,